Anteseden dari intention to revisit

DETAIL KOLEKSI

Anteseden dari intention to revisit

Oleh : Azzira Sabrina Aulia

Info Katalog

Nomor Panggil : 022001802050

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Ina Octaviana Matusin

Subyek : Marketing - Management

Kata Kunci : brand awareness, perceived service quality, perceived product quality, physical environment, custome

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022001802050_Halaman-Judul.pdf	12
2.	2022_TA_SMJ_022001802050_Lembar-Pengesahan.pdf	6
3.	2022_TA_SMJ_022001802050_Bab-1-Pendahuluan.pdf	8
4.	2022_TA_SMJ_022001802050_Bab-2-Tinjauan-Pustaka.pdf	27
5.	2022_TA_SMJ_022001802050_Bab-3-Metode-Penelitian.pdf	15
6.	2022_TA_SMJ_022001802050_Bab-4-Analisis-&-Pembahasan.pdf	17
7.	2022_TA_SMJ_022001802050_Bab-5-Kesimpulan.pdf	6
8.	2022_TA_SMJ_022001802050_Daftar-Pustaka.pdf	6
9.	2022_TA_SMJ_022001802050_Lampiran.pdf	29

Abstrak
Abstract

P enelitian ini bertujuan untuk menganalisis variabel apa saja yang dapatmempengaruhi 7 elemen variabel yaitu brand awareness, perceived service quality,perceived product quality, physical environment, customer satisfaction, customerhabit dan intention to revisit. Selain itu, penelitian ini juga bertujuan untukmenganalisis pengaruh brand awareness, perceived service quality, perceivedproduct quality, physical environment terhadap customer satisfaction, customersatisfaction terhadap customer habit, customer satisfaction terhadap intention torevisit, dan customer habit terhadap intention to revisit. Penelitian ini dilakukan pada individu yang telah mengunjungi coffee shop danmengambil 160 sampel dari individu yang telah mengunjungi coffee shop minimal 6kali dalam 1 tahun terkahir. Penelitian ini menggunakan metode kuantitatif. Datapenelitian diperoleh melalui koesioner online (Google Form) yang dibagikan dimedia sosial Instagram dan Whatsapps. Metode yang digunakan adalah nonprobability sampling dengan tehnik purposive sampling dan data yang diperolehdianalisis dengan model persamaan structural (SEM).Hasil dari penelitian ini diperoleh bahwa (1) Terdapat pengaruh positif brandawareness, perceived service quality, perceived product quality, physicalenvironment terhadap customer satisfaction. (2) Terdapat pengatuh positif customersatisfaction terhadap customer habits. (3) Tidak terdapat pengaruh positif customer satisfaction terhadap intention to revisit. (5) Terdapat pengaruh positif customerhabits terhadap intention to revisit.

T his study aims to analyze what variables can affect the 7 elements of the variables,namely brand awareness, perceived service quality, perceived product quality,physical environment, customer satisfaction, customer habit and intention to revisit.In addition, this study also aims to analyze the effect of brand awareness, perceivedservice quality, perceived product quality, physical environment on customersatisfaction, customer satisfaction on customer habit, customer satisfaction onintention to revisit, and customer habit on intention to revisit.This study was conducted on individuals who visited the coffee shop and took 160samples from individuals who has visited the coffee shop at least 6 times in the last 1year. This study uses quantitative methods. The research data was obtained through an online questionnaire (Google Form) which was distributed on Instagram orWhatapps social media. The method used is nonprobability sampling with purposivesampling technique and the data obtained were analyzed by structural equationmodel (SEM).The results of this study showed that (1) There is a positive influence between brandawareness, perceived service quality, perceived product quality, physicalenvironment on customer satisfaction. (2) There is a positive influence betweencustomer satisfaction on customer habits. (3) There is no positive influence betweencustomer satisfaction on intention to revisit. (4) There is a positive influence betweencustomer habits terhadap intention to revisit.