Anteseden dan konsekuensi perceived fow
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022143006
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Ayu Ekasari
Subyek : Corporate social responsibility;Marketing management - Customer satisfaction
Kata Kunci : hotel website quality, perceived flow, customer satisfaction, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022143006_Halaman-Judul.pdf | 14 | |
| 2. | 2019_TA_MJ_022143006_Bab-1.pdf | 5 | |
| 3. | 2019_TA_MJ_022143006_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022143006_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022143006_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022143006_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022143006_Daftar-Pustaka.pdf | 4 | |
| 8. | 2019_TA_MJ_022143006_Lampiran.pdf |
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T he purpose of this Study is to determine the Influence of Hotel Website Quality, Perceived Flow on Satisfaction and Purchase Intention. This research using non-probability sampling method with purposive sampling or judgmental sampling technique, where the sample taken in this study 125 respondents who assessed at least for the last 6 months on hotels that have their own websites. The data analysis tool that used was Structural Equation Model (SEM) via AMOS program. The results of this research show that there is a influence of Hotel Website Quality on Perceived Flow, there is a positive influence of Perceived Flow on Customer Satisfaction and there is no positive influence Customer Satisfaction on Purchase Intention and there is no positive influence between Perceived Flow on Purchase Intention. For future researchers are expected to spread questionnaire to more than 125 respondents so the results can be more generalized.
T ujuan dari penelitian ini adalah untuk mengetahui pengaruh Hotel Website Quality , Purchase Intentions terhadap Satisfaction dan Purchase Intention. Penelitian ini menggunakan metode non-probability sampling atau judgmental sampling, dimana sampel yang diambil dalam penelitian ini adalah 125 responden yang pernah mengakses minimal dalam enam bulan terakhir pada hotel yang memiliki website sendiri. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS.Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif Hotel Website Quality terhadap Perceived Flow, terdapat pengaruh positif Perceived Flow terhadap Purchase Intenton. Dan ditemukan bahwa tidak terdapat pengaruh positif antara Customer Satisfaction terhadap Purchase Intention, dan tidak terdapat pengaruh positif antara Perceived Flow terhadap Purchase Intention. Peneliti yang akan datang diharapkan dapat menyebar kuisioner kepada lebih dari 125 responden agar hasil dapat lebih digeneralisasi.
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