Konsekuensi dari customer service, shipping, tracking dan return
P enelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi dari Customer service, Shipping, Tracking, dan Return. Data diperoleh dari hasil kuisoner yang disebarkan kepada 190 responden di Universitas Trisakti. Metode yang digunakan adalah non-probability sampling dengan teknik purposive sampling. Analisis data dilakukan dengan menggunakan Structural Equation Model (SEM). Hasil penelitian ini menunjukkan, terdapat pengaruh positif Customer Service terhadap Customer Satisfaction, terdapat pengaruh positif Shipping terhadap customer satisfaction, terdapat pengaruh positif tracking terhadap customer satisfaction, terdapat pengaruh positif return terhadap customer satisfaction, dan terdapat pengaruh positif customer satisfaction terhadap future purchase intention.
T his study aims to test and analyze The Concequences of Customer Service, Shipping, Tracking and Return.Data obtained from the results of the questionnaire distributed to 190 respondents at Trisakti University. The method of collecting data used non-probability sampling and the technic used purposive sampling. Data analysis conducted by Structural Equation Model (SEM). The results of this study show that, there is positive effects of Customer Service on Customer Satisfaction, there is a positive effect Shipping on customer satisfaction, there is positive effect tracking on customer satisfaction, there is a positive effect return on customer satisfaction, and there is a positive effect of customer satisfaction on future purchase intention.