Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction

DETAIL KOLEKSI

Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction

Oleh : Muhammad Gilang Mocharram

Info Katalog

Nomor Panggil : 2010_TA_MJ_022151112

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Management;Marketing management

Kata Kunci : corporate social responsibility, corporate image, customer satisfaction, customer loyalty

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2019_TA_MJ_022151112_Halaman-Judul.pdf	17
2.	2019_TA_MJ_022151112_Bab-1.pdf
3.	2019_TA_MJ_022151112_Bab-2.pdf
4.	2019_TA_MJ_022151112_Bab-3.pdf
5.	2019_TA_MJ_022151112_Bab-4.pdf
6.	2019_TA_MJ_022151112_Bab-5.pdf
7.	2019_TA_MJ_022151112_Daftar-Pustaka.pdf
8.	2019_TA_MJ_022151112_Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk menguji dan menganalisis pengaruh Corporate Social Responsibility terhadap Customer Loyalty melalui Corporate Image dan Customer Satisfaction pengguna layanan hotel bintang 3. Sampel yang digunakandalam penelitian ini berjumlah 243 responden dikumpulkan dengan metode nonprobabilitysampling dan penarikan sampel dilakukan dengan metode purposivesampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM).Hasil dari penelitian ini adalah : (1) Corporate Social Responsibility tidakberpengaruh terhadap Customer Loyalty, (2) Corporate Social Responsibilityberpengaruh terhadap Corporate Image, (3) Corporate Image berpengaruh terhadapCustomer Loyalty, (4) Corporate Social Responsibility berpengaruh terhadapCustomer Satisfaction, (5) Customer Satisfaction berpengaruh terhadap CustomerLoyalty, (6) Corporate Social Responsibility berpengaruh terhadap Customer Loyaltymelalui Customer Satisfaction, dan (7) Corporate Social Responsibility berpengaruh terhadap Customer Loyalty melalui Corporate Image.

T he objective of this study is to examine an analyze the effect of Corporate Social Responsibility on Customer Loyalty through Corporate image and Customer Satisfaction from consumer of 3 star hotels. The samples being used in this study is243 respondents. The data collection method being used by this study is nonprobabiliysampling and data withdrawal metthod being used is purposive sampling.The testing is conducted by using Structural Equation Model (SEM) analysismethod. The findings of this study are : (1) Corporate Social Responsibility hasnâ€™t aeffect on Customer Loyalty, (2) Corporate Social Responsibility has a effect onCorporate Image, (3) Corporate Image has a effect on Customer Loyalty, (4)Corporate Social Responsibility has a effect on Customer Satisfaction, (5) Customer Satisfaction has a effect on Customer Loyalty, (6) Corporate Social Responsibility has a effect on Customer Loyalty through Customer Satisfaction, and (7) Corporate Social Responsibility has a effect on Customer Loyalty through Corporate Image.