Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Arnolt Kristian Pakpahan
Subyek : Customer satisfaction;Brand loyalty
Kata Kunci : customer satisfaction, brand image, brand love, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2024_SK_SMJ_022002005001_Halaman-Judul.pdf | -1 | |
| 2. | 2024_SK_SMJ_022002005001_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002005001_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2024_SK_SMJ_022002005001_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | ||
| 5. | 2024_SK_SMJ_022002005001_Lembar-Pengesahan.pdf | ||
| 6. | 2024_SK_SMJ_022002005001_Pernyataan-Orisinalitas.pdf | ||
| 7. | 2024_SK_SMJ_022002005001_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | ||
| 8. | 2024_SK_SMJ_022002005001_Bab-1.pdf | 7 | |
| 9. | 2024_SK_SMJ_022002005001_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002005001_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002005001_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002005001_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002005001_Daftar-Pustaka.pdf | 7 | |
| 14. | 2024_SK_SMJ_022002005001_Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisis pengaruh customer satisfaction, brand image, dan brand love terhadap brand loyalty pada restoran cepat saji di Jakarta. Latar belakang penelitian ini didasarkan pada tingginya persaingan di industri restoran cepat saji dan pentingnya memahami faktor-faktor yang dapat meningkatkan loyalitas pelanggan di tengah berbagai pilihan yang tersedia. Penelitian ini mengumpulkan data melalui kuesioner online yang disebarkan kepada individu yang telah melakukan transaksi dan mengonsumsi produk dari berbagai restoran cepat saji di Jakarta setidaknya tiga kali dalam tiga bulan terakhir. Dengan menggunakan metode non-probability sampling dan teknik purposive sampling, sebanyak 210 responden berhasil dikumpulkan. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan bantuan software AMOS 25.Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dari Customer Satisfaction, Brand Image dan Brand love terhadap Brand Loyalty.
T his research aims to analyze the influence of customer satisfaction, brand image and brand love on brand loyalty. This research obtained data by distributing questionnaires online to individuals who are users of online transportation applications. This research uses a non-probability sampling method, with a purposive sampling technique. The sample used in this research was 200 respondents. The data analysis method used is Structural Equation Model (SEM) using AMOS 25 software.The results of this research show that there is a positive influence of Customer Satisfaction, Brand Image and Brand love on Brand Loyalty.
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