DETAIL KOLEKSI

Konsekuensi halal logo, halal brand image, dan halal awareness pada kosmetik halal

5.0


Oleh : Annysa Alifia Putri

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Diah Astarini

Kata Kunci : Halal Logo, Halal Brand Image, Halal Awareness, Attitude, Behavioral Intention.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_SK_SMJ_022002001169_Halaman-Judul.pdf
2. 2024_SK_SMJ_022002001169_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2024_SK_SMJ_022002001169_Surat-Hasil-Similaritas.pdf 1
4. 2024_SK_SMJ_022002001169_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2024_SK_SMJ_022002001169_Lembar-Pengesahan.pdf 7
6. 2024_SK_SMJ_022002001169_Pernyataan-Orisinalitas.pdf 1
7. 2024_SK_SMJ_022002001169_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2024_SK_SMJ_022002001169_Bab-1.pdf 8
9. 2024_SK_SMJ_022002001169_Bab-2.pdf 14
10. 2024_SK_SMJ_022002001169_Bab-3.pdf
11. 2024_SK_SMJ_022002001169_Bab-4.pdf 21
12. 2024_SK_SMJ_022002001169_Bab-5.pdf 3
13. 2024_SK_SMJ_022002001169_Daftar-Pustaka.pdf
14. 2024_SK_SMJ_022002001169_Lampiran.pdf

P enelitian ini bertujuan untuk menganalisis pengaruh Halal Logo, Halal Brand Image, Halal Awareness, Attitude, terhadap Behavioral Intention. Data diperoleh dengan menyebarkan kuesioner secara offline dan online kepada konsumen yang menggunakan kosmetik halal dan berdomisili di wilayah Jabodetabek. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 250 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 21. Hasil penelitian ini menunjukan bahwa Halal Logo berpengaruh positif terhadap Attitude, Halal Brand Image tidak berpengaruh positif terhadap Attitude, Halal Awareness tidak berpengaruh positif terhadap Attitude, Attitude berpengaruh positif terhadap Behavioral Intention, Halal Logo berpengaruh positif terhadap Behavioral Intention, Halal Brand Image tidak berpengaruh positif terhadap Behavioral Intention, Halal Awareness berpengaruh positif terhadap Behavioral Intention.

T his research aims to analyze the influence of Halal Logo, Halal Brand Image, Halal Awareness, Attitude, towards Behavioral Intention. Data was obtained by distributing offline and online questionnaires to consumers who use halal cosmetics and live in the Jabodetabek area. The number of samples used in this research was 250 respondents with a sampling technique, namely purposive sampling. The data analysis method used in this research is Structural Equation Model (SEM) using AMOS 21 software. The results of this research show that Halal Logo has a positive effect on Attitude, Halal Brand Image has no positive effect on Attitude, Halal Awareness has no positive effect on Attitude, Attitude has a positive effect on Behavioral Intention, Halal Logo has a positive effect on Behavioral Intention, Halal Brand Image has no positive effect on Behavioral Intention, Halal Awareness has a positive effect on Behavioral Intention.

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