Pengaruh general dan specific determining factors terhadap complaining behavioral intentions
P enelitian ini bertujuan untuk mengetahui Pengaruh general dan specific determining factors terhadap complaining behavioral intentions. Data yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsung melalui penyebaran kuesioner kepada 150 responden. Teknik pengambilan sample dalam penelitian ini dengan menggunakan purposive sampling. Uji instrumen data menggunakan validitas dan reliabilitas. Uji hipotesis menggunakan Structural Equation Modelling (SEM). Hasil pengujian hipotesa menunjukkan terdapat pengaruh positif antara general dan specific determining factors terhadap complaining behavioral intention pada industri fast casual restaurant. Bagi penelitian selanjutnya disarankan untuk menambah variabel yang mempengaruhi complaining behavioral intentions seperti socio-demographic characteristics, gender dan level of income.
T his study’s aim is to analyze the Effect of general and specific determining factors on complaining behavioral intentions. Data used in this study is a primary data. Transmit the data obtained by questionnaires to 150 respondents. Sample collection techniques using purposive sampling technique. Validity and reliability test are used for instrument’s test and Structural Equation Modelling (SEM) is used for hypothesis test. The result’s show that there is positive effect general and specific determining factors on complaining behavioral intentions. For the future research it is suggested to add more variables that effect the complaining behavioral intentions like socio-demographic characteristics, gender and level of income.