Anteseden green purchase intention pada perumahan ramah lingkungan
P enelitian ini bertujuan untuk menganalisis pengaruh Attitude, Environmental Knowledge, Green Trust, Perceived Risk, Green Purchase Behavior terhadap Green Purchase Intention. Penelitian ini memperoleh data dengan cara menyebarkan kuesioner secara online kepada individu yang merupakan pelanggan perumahan ramah lingkungan yang berada di Indonesia. Penelitian ini menggunakan metode non probability sampling, dengan teknik purposive sampling. Sampel yang digunakan dalam penelitian ini sebanyak 210 responden. Metode analisis data yang digunakan adalah metode Structural Equation Model (SEM). Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dari Attitude, Environmental Knowledge, Green Trust, Perceived Risk, Green Purchase Intention terhadap Green Purchase Behavior
T his research aims to analyze the influence of attitudes, environmental knowledge, environmentally friendly beliefs, risk perception, environmentally friendly purchasing intentions, environmentally friendly purchasing behavior on environmentally friendly purchasing intentions. This research obtained data by distributing questionnaires online to individuals who are environmentally friendly housing customers in Indonesia. This research uses a nonprobability sampling method, with a purposive sampling technique. The sample used in this research was 210 respondents. The data analysis method used is the Structural Equation Model (SEM) method. The results of this research show that there is a positive influence of Attitude, Environmental Knowledge, Green Trust, Perceived Risk, and Green Buying Intention on Green Purchase Behavior.