Faktor-faktor yang mempengaruhi purchase intention pada sustainable fashion
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Asep Hermawan
Subyek : Consumer behavior;Fashion
Kata Kunci : Attitude ; Perceived Behavioral Control ; Environmental Concern ; Environmental Knowledge ; Purchase
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001076_Halaman-Judul.pdf | 9 | |
| 2. | 2024_SK_SMJ_022002001076_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001076_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2024_SK_SMJ_022002001076_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001076_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001076_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001076_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001076_Bab-1.pdf | 11 | |
| 9. | 2024_SK_SMJ_022002001076_Bab-2.pdf | 8 |
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| 10. | 2024_SK_SMJ_022002001076_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001076_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001076_Bab-5.pdf | 5 | |
| 13. | 2024_SK_SMJ_022002001076_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002001076_Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisis pengaruh Attitude, Perceived Behavioral Control, Environmental Concern, dan Environmental Knowledge terhadap Purchase Intention. Penelitian ini memperoleh data dengan cara menyebarkan kuesionersecara online kepada individu yang pernah membeli pakaian ramah lingkungan. Penelitianini menggunakan metode non probability sampling, dengan teknik puposive sampling.Sampel yang digunakan dalam penelitian ini sebanyak 202 responden yang pernahmembeli pakaian ramah lingkungan. Metode analisis data yang digunakan adalah RegresiBerganda dengan menggunakan software SPSS 25.Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dari Attitude,Perceived Behavioral Control, Environmental Concern, dan Environmental Knowledgeterhadap Purchase Intention.
T his research aims to analyze the influence of Attitude, Perceived BehavioralControl, Environmental Concern, and Environmental Knowledge on Purchase Intention.This research obtained data by distributing questionnaires online to individuals who haveever purchased environmentally friendly clothing. This research uses a nonprobabilitysampling method, with a purposive sampling technique. The sample used in this researchwas 202 respondents who has ever bought environmentally friendly clothing. The dataanalysis method used is multiple regression using SPSS 25 software.The results of this research show that there is a positive influence of Attitude,Perceived Behavioral Control, Environmental Concern, and Environmental Knowledgeon Purchase Intention.
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