Analisa ketidakkonsistensian sikap dan perilaku terhadap produk ramah lingkungan

DETAIL KOLEKSI

Analisa ketidakkonsistensian sikap dan perilaku terhadap produk ramah lingkungan

Oleh : Anisa Larasati

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Arwini Sumardi

Subyek : Consumer behaviour - environmental aspects;product management - environmental aspects

Kata Kunci : inconsistency attitude-behavior, green buyers, trusts, expectation of others cooperation, perceived

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2011_TA_MJ_022070207_1.pdf
2.	2011_TA_MJ_022070207_2.pdf
3.	2011_TA_MJ_022070207_3.pdf
4.	2011_TA_MJ_022070207_4.pdf
5.	2011_TA_MJ_022070207_5.pdf
6.	2011_TA_MJ_022070207_6.pdf
7.	2011_TA_MJ_022070207_7.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang dapat membedakan ketidakkonsistensian sikap dan perilaku dalam pembelian produk ramah lingkungan antara green dan non green buyers. Faktor-faktor yang diteliti adalah trust, expectation of other's cooperation, perceived efficacy, perception of substitutability dan product preference for green products. Penelitian ini menggunakan metode purposive sampling dengan menggunakan kuesioner terhadap 150 mahasiswa Universitas Trisakti Fakultas Ekonomi. Model analisis data yang digunakan adalah analysis of variance (ANOVA). Hasil dari penelitian ini menyatakan bahwa trust, expectation of other's cooperation, perceived efficacy, perception of substitutability dan product preference for green products memiliki perbedaan rata-rata secara signifikan antara kelompok green dan non green buyers, dan dapat membedakan green dan non green buyers.

T his research arms to examine which factors differ from inconsistency attitudeÂ behavior in purchasing green products between green and non green buyers. Those factors are trust, expectation of other's cooperation, perceived efficacy, perception of substitutability and product preference for green products. This research is using purposive sampling method by using questionnaire to 150 Trisakti University Economics Faculty students. Analysis of variance (ANOVA) is used as data model analysis. The result of this research stated that trust, expectation of other's cooperation, perceived efficacy, perception of substitutability and product preference for green products are significantly different between green and non green buyers.