Antesedents of behavioral intention of museum\\\'s visitor in jakarta

DETAIL KOLEKSI

Antesedents of behavioral intention of museum\\\'s visitor in jakarta

Oleh : Anuggrah Dheza Al-aziz

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Diah Astarini

Subyek : Behavioral intention

Kata Kunci : perceived attractivenes, happiness, satisfaction, behavioral intention

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_SK_SMJ_022002003004_Halaman-Judul.pdf	11
2.	2024_SK_SMJ_022002003004_Surat-Pernyataan-Revisi-Terakhir.pdf
3.	2024_SK_SMJ_022002003004_Surat-Hasil-Similaritas.pdf
4.	2024_SK_SMJ_022002003004_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf
5.	2024_SK_SMJ_022002003004_Lembar-Pengesahan.pdf	4
6.	2024_SK_SMJ_022002003004_Pernyataan-Orisinalitas.pdf
7.	2024_SK_SMJ_022002003004_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf
8.	2024_SK_SMJ_022002003004_Bab-1.pdf	9
9.	2024_SK_SMJ_022002003004_Bab-2.pdf	14
10.	2024_SK_SMJ_022002003004_Bab-3.pdf	14
11.	2024_SK_SMJ_022002003004_Bab-4.pdf	11
12.	2024_SK_SMJ_022002003004_Bab-5.pdf	5
13.	2024_SK_SMJ_022002003004_Daftar-Pustaka.pdf	7
14.	2024_SK_SMJ_022002003004_Lampiran.pdf	31

Abstrak
Abstract

P enelitian ini bertujuan untuk mengetahui, menguji dan menganalisisfaktor-faktor yang mempengaruhi Behavioral Intention pada museum destinasiwisata budaya . Penelitian pengujian hipotesis yang di lakukan di indonesia.Data di peroleh dengan menyebarkan kuesioner kepada Sampel 262 respondenterdiri dari 80 offline dan 182 online yang mengetahui keberadaan danmempunyai informasi tentang Monumen nasional indonesia, museumfatahilah, museum mandiri, museum wayang dan museum lainnya dalambeberapa bulan terakhir. Responden adalah masyarakat berusia sembilan tahunke atas. Data diuji menggunakan structural Eqauation Modeling (SEM) danstatistical package for social science (SPSS) yang didukung oleh AMOS 19.Hasil penelitian menunjukkan bahwa terdapat pengaruh positif perceivedattractiveness terhadap happiness, terdapat pengaruh positif perceivedattractiveness terhadap satisfaction, terdapat pengaruh positif happinessterhadap satisfaction, terdapat pengaruh positif satisfaction terhadap behavioralintention . Oleh karena itu, pengelola museum destinasi pariwisata budaya danpemerintah disarankan untuk menggunakan iklan dan tokoh masyarakatsebagai salah satu alat pemasarannya

T his study aims to know, test and analyze the factors that affectBehavioral Intention in cultural tourism destination museums. Hypothesistesting research conducted in Indonesia. The data was obtained by distributingquestionnaires to a sample of 262 respondents consisting of 80 offline and 182online who knew the existence and had information about the IndonesianNational Monument, the Fatahilah Museum, the Independent Museum, theWayang Museum and other museums in the last month. The respondents werepeople aged nine years and above. The data was tested using StructuralEqauation Modeling (SEM) and statistical package for social science (SPSS)supported by AMOS 19. The results showed that there was a positive influenceof perceived attractiveness on happiness, there was a positive influence ofperceived attractiveness on satisfaction, there was a positive influence ofhappiness on satisfaction, there is a positive influence of satisfaction onbehavioral intention. Therefore, museum managers of cultural tourismdestinations and the government are advised to use advertisements andcommunity leaders as one of their marketing tools.