Anteseden online hijab fashion purchase intention
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Kurniawati
Kata Kunci : place accessibility, store environment, subjective norms, buyer attitudes and online purchase intent
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001055_Halaman-Judul.pdf | 9 | |
| 2. | 2024_SK_SMJ_022002001055_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001055_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001055_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 2 | |
| 5. | 2024_SK_SMJ_022002001055_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001055_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001055_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | ||
| 8. | 2024_SK_SMJ_022002001055_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002001055_Bab-2.pdf | 14 |
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| 10. | 2024_SK_SMJ_022002001055_Bab-3.pdf | 9 |
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| 11. | 2024_SK_SMJ_022002001055_Bab-4.pdf | 8 |
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| 12. | 2024_SK_SMJ_022002001055_Bab-5.pdf | 4 | |
| 13. | 2024_SK_SMJ_022002001055_Daftar-Pustaka.pdf | 3 | |
| 14. | 2024_SK_SMJ_022002001055_Lampiran.pdf | 8 |
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P enelitian ini bertujuan untuk menganalisis pengaruh pengguna Fashion Hijab berdasarkan Place Accesibility, Store Enviroment, Subjective Norm, Shoppers Atttitude dan Online Purchase Intention. Data diperoleh melalui penyebaran kuesioner secara online kepada konsumen yang menggunakan atau membeli produk Hijab Fashion. Sampel penelitian terdiri dari 200 responden yang dipilih dengan menggunakan Teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equal Model (SEM) dengan menggunakan perangkat lunak AMOSHasil penelitian menunjukkan bahwa dari lima hipotesis yang diajukan, satu hipotesis ditolak dan empat hipotesis diterima. Hipotesis yang ditolak adalah Place Accesibility tidak memiliki pengaruh positif terhadap Online Purchase Intention. Hasil yang diberikan dapat memberikan implikasi bagi manajer Perusahaan dalam meningkatkan kualitas serta perbaikan Perusahaan.
T his research aims to analyze the influence of Hijab Fashion users based on Place Accessibility, Store Environment, Subjective Norm, Shoppers Attitude and Online Purchase Intention. Data was obtained through distributing online questionnaires to consumers who use or buy Hijab Fashion products. The research sample consisted of 200 respondents selected using purposive sampling technique. The data analysis method used is Structural Equal Model (SEM) using AMOS softwareThe results showed that of the five hypotheses proposed, one hypothesis was rejected and four hypotheses were accepted. The hypothesis that is rejected is that Place Accessibility does not have a positive influence on Online Purchase Intention. The results provided can provide implications for company managers in improving the quality and improvement of the company.
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