Analisis faktor-faktor yang memengaruhi keinginan niat untuk membeli produk makanan organik.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Rayi Retno Dwi Asih
Subyek : Branding (Marketing);Purchase intention
Kata Kunci : intent to purchase, environmental attitudes, subjective norms,perceived behavioral control,
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002000005_Halaman-Judul.pdf | 12 | |
| 2. | 2024_SK_SMJ_022002000005_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002000005_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002000005_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002000005_Lembar-Pengesahan.pdf | ||
| 6. | 2024_SK_SMJ_022002000005_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002000005_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002000005_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002000005_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002000005_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002000005_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002000005_Bab-5.pdf | 4 | |
| 13. | 2024_SK_SMJ_022002000005_Daftar-Pustaka.pdf | 7 | |
| 14. | 2024_SK_SMJ_022002000005_Lampiran.pdf |
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P enelitian ini bertujuan untuk menguji dan menganalisis pengaruh Enviromental Attitude, Subjective Norms, Perceived Behavioural Control, Brand Awareness, Brand Image, Perceived Quality, Brand Loyalty terhadap Purchase Intention. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner secara online melalui link google form kepada 259 responden yang pernah mengkonsumi Makanan Organik. Metode pengumpulan data yang digunakan Non – Probability Sampling dengan teknik pengambilan sampel menggunakan metode Purposive Sampling. Uji hipotesis dalam penelitian ini menggunakan analisis regresi berganda (Multiple Regression) dengan menggunakan software SPSS 23. Hasil dalam penelitian ini menunjukkan Enviromental Attitude, Subjective Norms, Perceived Behavioural Control, Brand Awareness, Brand Image, Perceived Quality, Brand Loyalty berpengaruh positif terhadap Purchase Intention.
T his research aims to test and analyze the influence of Environmental Attitude, Subjective Norms, Perceived Behavioral Control, Brand Awareness, Brand Image, Perceived Quality, Brand Loyalty on Purchase Intention. This research uses primary data obtained through an online questionnaire via a Google Form link to 259 respondents who have consumed organic food. The data collection method used is Non - Probability Sampling with a sampling technique using the Purposive Sampling method. Hypothesis testing in this research uses multiple regression analysis (Multiple Regression) using SPSS 23 software. The results in this research show that Environmental Attitudes, Subjective Norms, Perceived Behavioral Control, Brand Awareness, Brand Image, Perceived Quality, Brand Loyalty have a positive effect on Purchase Intentions.
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