Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Asep Hermawan
Kata Kunci : attitude, subjective norm, perceived behavioral control, Halal Awareness, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002000007_Halaman-Judul.pdf | 12 | |
| 2. | 2024_SK_SMJ_022002000007_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002000007_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002000007_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002000007_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002000007_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002000007_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002000007_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002000007_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002000007_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002000007_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002000007_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002000007_Daftar-Pustaka.pdf | 6 | |
| 14. | 2024_SK_SMJ_022002000007_Lampiran.pdf |
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P enelitian ini difokuskan untuk menganalisis pengaruh Attitude, Subjective Norm, Perceived Behavioral Control, dan Halal Awareness terhadap Purchase Intention. Data diperoleh dengan menyebarkan kuesioner secara online kepada individu yang sedang menggunakan kosmetik halal dalam 3 bulan terakhir. Teknik pengambilan sampel pada penelitian ini adalah menggunakan metode probability yang dikombinasikan dengan teknik random sampling. Sampel yang digunakan sebanyak 202 responden yang dianalis menggunakan unit analisis regresi berganda (Multiple Reggreesion) dengan menggunakan software SPSS 25. Hasil penelitian menunjukan bahwa terdapat pengaruh positif dari Attitude, Subjective Norm, Perceived Behavioral Control, dan Halal Awareness terhadap Purchase Intention.
T his research is focused on analyzing the influence of Attitude, Subjective Norm, Perceived Behavioral Control, and Halal Awareness on Purchase Intention. Data were collected by distributing online questionnaires to individuals who have used halal cosmetics in the past 3 months. The sampling technique employed in this study utilized a probability method combined with random sampling techniques. The sample consisted of 202 respondents, analyzed using multiple regression analysis with SPSS 25 software. The results of the study indicate that there is a positive influence of Attitude, Subjective Norm, Perceived Behavioral Control, and Halal Awareness on Purchase Intention.
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