Pengaruh perceived value terhadap behavioral intentions melalui customer satisfaction

DETAIL KOLEKSI

Pengaruh perceived value terhadap behavioral intentions melalui customer satisfaction

Oleh : Midiah Fatmawati

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Willy Arafah

Subyek : Consumer Satisfaction

Kata Kunci : perceived value, customer satisfaction, behavioral intentions

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2011_TA_MJ_022052030_1.pdf
2.	2011_TA_MJ_022052030_2.pdf
3.	2011_TA_MJ_022052030_3.pdf
4.	2011_TA_MJ_022052030_4.pdf
5.	2011_TA_MJ_022052030_5.pdf
6.	2011_TA_MJ_022052030_6.pdf
7.	2011_TA_MJ_022052030_7.pdf

Abstrak
Abstract

P enelitian ini membahas mengenai pengaruh perceived value terhadap behavioral intentions melalui customer satisfaction yang bertujuan untuk menganalisa pengaruh perceived value terhadap behavioral intentions melalui customer satisfaction pada restoran China di Jakarta Utara. Teknik pengumpulan data dilakukan dengan cara penyebaran kuesioner kepada pelanggan restoran China di Jakarta Utara dengan jumlah sampel sebanyak 120 orang. Metode pengambilan sampel menggunakan metode purposive sampling dan metode penelitian dalam pengolahan data menggunakan analisis Structural Equation Modelling (SEM) yang menggunakan program AMOS 6.0 dengan tingkat kesalahan 5%. Hasil penelitian menunjukkan bahwa perceived value memiliki pengaruh terhadap customer satisfaction dan behavioral intentions dengan demikian dapat dikatakan bahwa semakin tinggi perusahaan memberikan perceived value pada produk dan jasanya akan meningkatkan customer satisfaction dan behavioral intentions.

T his purpose of this is study to analyze the influence of perceived value toward behavioral intentions through customer satisfaction at Chinese restaurant in North Jakarta. Techniques of data collection is done by distributing questionnaires to customer at Chinese restaurant in North Jakarta with total sample 120 respondens. This research used purposive sampling technique and tested by Structural Equation Modelling (SEM) using AMOS 6.0 with an error rate of 5%. The resulted of this study show that the perceived value has an influence on customer satisfaction and behavioral intentions so can be said that the higher company gives perceived value in products and services will increase customer satisfaction and behavioral intentions.