Anteseden dan konsekuensi word of mouth pada kedai kopi di jakarta
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Iwan Ekawanto
Kata Kunci : trust, perceived value, word of mouth, repurchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022001700027_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022001700027_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022001700027_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2024_SK_SMJ_022001700027_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022001700027_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022001700027_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022001700027_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022001700027_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022001700027_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022001700027_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022001700027_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022001700027_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022001700027_Daftar-Pustaka.pdf | 8 | |
| 14. | 2024_SK_SMJ_022001700027_Lampiran.pdf |
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P enelitian ini bertujuan untuk melihat apakah word of mouth berpengaruh terhadap repurchase intention pada kedai kopi di Jakarta. Penelitian ini menggunakan metode Purposive Sampling dimana data dikumpulkan melalui kuisioner online kepada 202 responden dan dioleh menggunakan metode analisis Structural Equation Model (SEM).Hasil dari penelitian menunjukan bahwa terdapat pengaruh positif bahwa perceived value memiliki pengaruh positif terhadap word of mouth, terdapat pengaruh positif perceived value positif terhadap repurchase intention, terdapat pengaruh positif trust terhadap word of mouth, terdapat pengaruh positif trust terhadap repurchase intention, terdapat pengaruh positif word of mouth memiliki pengaruh positif terhadap repurchase intention.
T his research aims to see whether word of mouth influences repurchase intention at coffee shops in Jakarta. This research uses the Purposive Sampling method where data is collected via online questionnaires from 202 respondents and obtained using the Structural Equation Model (SEM) analysis method.The results of the research show that there is a positive influence that perceived value has a positive influence on word of mouth, there is a positive influence of perceived value on repurchase intention, there is a positive influence of trust on word of mouth, there is a positive influence of trust on repurchase intention, there is a positive influence of word of mouth has a positive influence on repurchase intention.
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