Pengaruh online recommendation terhadap consumption intention melalui perceive value pada jejaring sosial facebook
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022121095
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Luki Adiati Pratomo
Subyek : Online recommendation;Marketing management
Kata Kunci : online recommendation, perceived value, consumption intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022121095_Halaman-judul.pdf | ||
| 2. | 2017_TA_MJ_022121095_Bab-1.pdf | 6 | |
| 3. | 2017_TA_MJ_022121095_Bab-2.pdf | 9 |
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| 4. | 2017_TA_MJ_022121095_Bab-3.pdf | 12 |
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| 5. | 2017_TA_MJ_022121095_Bab-4.pdf |
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| 6. | 2017_TA_MJ_022121095_Bab-5.pdf |
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| 7. | 2017_TA_MJ_022121095_Daftar-pustaka..pdf | ||
| 8. | 2017_TA_MJ_022121095_Lampiran..pdf |
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P enelitian ini bertujuan untuk menguji dan menganalisis pengaruh OnlineRecommendation terhadap Consumption Intention melalui Perceived Value padajeajaring sosial Facebook. Sampel yang digunakan dalam penelitian ini berjumlah170 responden dan dikumpulkan dengan metode purposive sampling.Pengujiandilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian iniadalah (1) Online Recommendation berpengaruh positif terhadap ConsumptionIntention, (2) Online Recommendation berpengaruh positif terhadap PerceivedValue, (3) Perceived Value berpengaruh positif terhadap Consumption Intention.
T he purpose of this study is to examine and analyze the effect of OnlineRecommendation toward Consumption Intention with Perceive Value of Facebook.The samples being used in this study is 170 respondents. The data collection methodbeing used by this study is purposive sampling. The testing is conducted by usingStructuctural Equation Model (SEM) analysis method. The findings of this study are:(1) Online Recommendation identification has positive effect toward ConsumptionIntention, (2) Online Recommendation has positive effect toward self-brandconnection (3) Perceived Value has positive effect toward Consumption Intention.
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