Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Moch Sabur
Kata Kunci : service quality, customer satisfaction, customer loyalty, e-commerce
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022001701193_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022001701193_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022001701193_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022001701193_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022001701193_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022001701193_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022001701193_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022001701193_Bab-1.pdf | 8 | |
| 9. | 2024_SK_SMJ_022001701193_Bab-2.pdf | 16 |
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| 10. | 2024_SK_SMJ_022001701193_Bab-3.pdf | 22 |
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| 11. | 2024_SK_SMJ_022001701193_Bab-4.pdf | 8 |
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| 12. | 2024_SK_SMJ_022001701193_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022001701193_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022001701193_Lampiran.pdf |
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P enelitian ini menganalisis pengaruh kualitas layanan terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan menggunakan pendekatan kuantitatif dengan metode survey.penelitian ini memberikan wawasan tentang pentingnya kualitas layanan dalam meningkatkan kepuasan dan loyalitas pelanggan di e-commerce Tokopedia.
T his study analyzes the impact of service quality on customer loyalty, mediated by customer satisfaction.this research provides insights into the importance of service quality in enchancing customer satisfaction and loyalty on Tokopedia e-commerce.
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