Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Asep Hermawan
Kata Kunci : brand love, brand loyalty, brand trust, brand sffection, brand equity
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001002_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001002_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001002_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2024_SK_SMJ_022002001002_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001002_Lembar-Pengesahan.pdf | ||
| 6. | 2024_SK_SMJ_022002001002_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001002_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001002_Bab-1.pdf | 9 | |
| 9. | 2024_SK_SMJ_022002001002_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001002_Bab-3.pdf | 9 |
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| 11. | 2024_SK_SMJ_022002001002_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001002_Bab-5.pdf | 4 | |
| 13. | 2024_SK_SMJ_022002001002_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002001002_Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisis pengaruh Brand Love, Brand Loyalty, Brand Trust, dan Brand Affection terhadap Brand Equity. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang pernah mengkonsumsi kopi dan mengunjungi coffee shop dalam kurun waktu 1 bulan. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 250 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 21.
T his study aims to analyze the effect of Brand love, Brand Loyalty, Brand Trust, and Brand Affection on Brand Equity. Data were obtained by distributing questionnaires online to consumers who had consumed coffee and visited coffee shops in month. The number of samples used in this study were 250 respondents with a sampling technique that was purposive sampling. The data analysis method used in this study is the Structural Equation Model (SEM) using AMOS 21 software.
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