DETAIL KOLEKSI

Peran brand satisfaction, emotional brand attachment dan brand love dalam membangun loyalitas pengguna sneakers di indonesia

Oleh : Roby Cahyono

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Luki Adiati Pratomo

Kata Kunci : Brand Satisfaction, Emotional Brand Attachment, Brand Love dan Brand Loyalty.

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2024_SK_SMJ_022002001048_Halaman-Judul.pdf 11
2. 2024_SK_SMJ_022002001048_Surat-Pernyataan-Revisi-Terakhir.pdf
3. 2024_SK_SMJ_022002001048_Surat-Hasil-Similaritas.pdf 1
4. 2024_SK_SMJ_022002001048_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2024_SK_SMJ_022002001048_Lembar-Pengesahan.pdf
6. 2024_SK_SMJ_022002001048_Pernyataan-Orisinalitas.pdf 1
7. 2024_SK_SMJ_022002001048_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2024_SK_SMJ_022002001048_Bab-1.pdf 9
9. 2024_SK_SMJ_022002001048_Bab-2.pdf 9
10. 2024_SK_SMJ_022002001048_Bab-3.pdf 10
11. 2024_SK_SMJ_022002001048_Bab-4.pdf 8
12. 2024_SK_SMJ_022002001048_Bab-5.pdf 4
13. 2024_SK_SMJ_022002001048_Daftar-Pustaka.pdf 6
14. 2024_SK_SMJ_022002001048_Lampiran.pdf 11

P enelitian ini bertujuan untuk menganalisis variabel yang mempengaruhi Brand Loyalty terhadap penggunaan sneakers di Indonesia yaitu Brand Satisfaction, Emotional Brand Attachment dan Brand Love. Metode pengumpulan data yang digunakan pada penelitian ini adalah adalah Non-Probability Sampling dengan teknik Purposive Sampling yang disebarkan kepada 276 responden secara online melalui Google Form. Rancangan yang digunakan pada penelitian in adalah pengujian hipotesis dengan hasil Brand Satisfaction tidak berpengaruh positif terhadap Brand Loyalty, Brand Satisfaction berpengaruh positif terhadap Emotional Brand Attachment, Brand Satisfaction berpengaruh positif terhadap Brand Love, Emotional Brand Attachment berpengaruh positif terhadap Brand Love, Emotional Brand Attachment berpengaruh positif terhadap Brand Loyalty dan Brand Love berpengaruh positif terhadap Brand Loyalty. Penelitian selanjutnya disarankan untuk menambah brand sneakers lain yang dapat diteliti.

T his research aims to analyze the variables that influence Brand Loyalty towards the use of sneakers in Indonesia, namely Brand Satisfaction, Emotional Brand Attachment and Brand Love. The data collection method used in this research was Non-Probability Sampling with Purposive Sampling techniques which were distributed to 276 respondents online via Google Form. The design used in this research is hypothesis testing with the results that Brand Satisfaction has no positive effect on Brand Loyalty, Brand Satisfaction has a positive effect on Emotional Brand Attachment, Brand Satisfaction has a positive effect on Brand Love, Emotional Brand Attachment has a positive effect on Brand Love, Emotional Brand Attachment has a positive effect positive effect on Brand Loyalty and Brand Love has a positive effect on Brand Loyalty. Further research is recommended to add other sneaker brands that can be researched.

Koleksi Terkait (Kata Kunci = 35 Judul)

Konsekuensi brand involvement
FEB - Usakti
Anteseden dari halal brand equity restoran cepat saji
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh evaluasi merek, kepercayaan terhadap merek, kepuasan merek dan hubungan merek terhadap loyalitasRangga Pratisara
FEB - Usakti
Anteseden dari loyalitas nasabah bank
FEB - Usakti
Pengaruh customer participation terhadap brand loyalty melalui brand satisfaction
FEB - Usakti
Anteseden dan konsekuensi online brand experience 5.0
FEB - Usakti
Peran social media, service operation dan brand satisfaction terhadap customer satisfaction
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction 5.0
FEB - Usakti
Antesedan halal brand purchase intention 5.0
FEB - Usakti
Anteseden dan konsekuensi dari brand trust
FEB - Usakti
Consequence dari ideal self-congruence pada brand Zara
FEB - Usakti
Antecedents and consequences of brand trust
FEB - Usakti
Anteseden dan konsekuensi dari online brand experience
FEB - Usakti
Anteseden dari purchase intention brand halal
FEB - Usakti
Peran celebrity endorser terhadap brand trust, brand image, brand satisfaction dan purchase intention 3.7
FEB - Usakti
Anteseden brand loyalty pengguna produk kecantikan
FEB - Usakti
Pengaruh brand trust, brand image, brand satisfaction terhadap purchase intention
FEB - Usakti
Anteseden dan konsekuensi dari emotional brand attachment dan brand love 5.0
FEB - Usakti
Pengaruh brand satisfaction terhadap brand loyalty: peran emotional brand attachment dan brand love sebagai variabel mediasi 5.0
FEB - Usakti
Anteseden brand loyalty
FEB - Usakti
Anteseden brand evangelism pada pengguna smartphone di Indonesia 5.0
FEB - Usakti
Pengaruh brand satisfaction, emotional brand attachment, dan brand love terhadap brand loyalty
FEB - Usakti
Anteseden dan konsekuensi kepuasan merek, persepsi kualitas, dan kepercayaan merek 5.0
FEB - Usakti
Anteseden brand loyalty konsumen restoran fast food
FEB - Usakti
Konsekuensi citra merek halal pada restoran halal cepat saji
FEB - Usakti
Pengaruh brand satisfaction, emotional brand attachment, brand love, terhadap brand loyatty
FEB - Usakti
Anteseden daln konsekuensi brand loyalty
FEB - Usakti
Peran emotional brand attachment dalam memediasi pengaruhi brand experience terhadap brand loyalty
FEB - Usakti
Anteseden brand loyalty pengguna simcard telepon seluler 5.0
FEB - Usakti
Pengaruh electronic word of mouth, relationship marketing dan brand satisfaction terhadap brand resonance
FEB - Usakti
Pengaruh brand community, brand satisfaction, customer brand engagement terhadap brand loyalty
FEB - Usakti
Pengaruh brand satisfaction terhadap brand loyalty, dimediasi oleh emotional band attachment dan brand love 5.0
FEB - Usakti
Anteseden purchase intention
FEB - Usakti
Anteseden emotional brand attachment, brand love, dan konsekuensinya 5.0
FEB - Usakti
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