Pengaruh brand satisfaction, emotional brand attachment, brand love, terhadap brand loyatty
Info Katalog
File Repositori
Nomor Panggil : 022001905008
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Kurniawati
Subyek : Brand name products;Consumer satisfaction
Kata Kunci : brand satisfaction, emotional brand attachment, brand love, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001905008_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001905008_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001905008_Bab-1_Pendahuluan.pdf | 6 | |
| 4. | 2023_TA_SMJ_022001905008_Bab-2_Tinjauan-Pustaka.pdf | 9 |
|
| 5. | 2023_TA_SMJ_022001905008_Bab-3_Metode-Penelitian.pdf | 16 |
|
| 6. | 2023_TA_SMJ_022001905008_Bab-4_Analisa-dan-pembahasan.pdf | 10 |
|
| 7. | 2023_TA_SMJ_022001905008_Bab-5_Kesimpulan.pdf | 3 |
|
| 8. | 2023_TA_SMJ_022001905008_Daftar-Pustaka.pdf | 2 | |
| 9. | 2023_TA_SMJ_022001905008_Lampiran.pdf | 24 |
|
P enelitian ini bertujuan untuk Untuk menganalisa pengaruh positif brand satisfaction, Emotional Brand Attachment, Brand Love dan brand loyalty pada smartphone. Data diperoleh dengan cara menyebarkan kuesioner kepada responden di Jakarta dan Padang, yang menggunakan media sosial Instagram, Facebook, Twitter. Penelitian ini akan menggunakan data cross-sectionaldengan teknik pengambilan sampelnya menggunakanpurposive sampling. Instrumen dalam menganalisis datanya menggunakanstructural equation modeling (SEM). Penelitian ini memperlihatkan implikasi bagi perusahaan untuk menguatkan merek, maka perusahaan harus memperhatikan variabel-variabel sepertibrand satisfaction, Emotional Brand Attachment, Brand Love dan brand loyalty
T he purpose of this study is to analyze the positive influence of brand satisfaction, Emotional Brand Attachment, Brand Love and brand loyalty on smartphones. Data was obtained by distributing questionnaires to respondents in Jakarta and Padang, using social media Instagram, Facebook, Twitter. The data used is cross-sectional data and using purposive sampling as the sampling method. The analytical tool used is structural equation modeling (SEM). This research has implications for companies to strengthen brands, so companies must pay attention to variables such as brand satisfaction, Emotional Brand Attachment, Brand Love and brand loyalty.
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