Anteseden dan konsekuensi dari rasa cinta terhadap idola
Info Katalog
File Repositori
Nomor Panggil : 2016_TA_MJ_022121154
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Willy Arafah
Subyek : Physial vanity;Achievement vanity
Kata Kunci : peer norms, idol attachment, human brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022121154--Halaman-Judul.pdf | ||
| 2. | 2016_TA_MJ_022121154--Bab-1.pdf | 7 | |
| 3. | 2016_TA_MJ_022121154-Bab-2.pdf |
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| 4. | 2016_TA_MJ_022121154--Bab-3.pdf |
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| 5. | 2016_TA_MJ_022121154--Bab-4.pdf |
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| 6. | 2016_TA_MJ_022121154-Bab-5.pdf |
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| 7. | 2016_TA_MJ_022121154-Daftar-Pustaka.pdf | ||
| 8. | 2016_TA_MJ_022121154-Lampiran.pdf |
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P enelitian ini bertujuan untuk menguji adanya pengaruh positif dari empat komponen dari Idol Attachment, yaitu Physical Vanity, Achievement Vanity, dan Peer Norms. Serta pengaruh Idol Attachment terhadap Human Brand Loyalty. Penelitian ini adalah studi pengujian hipotesis, yang dilakukan di wilayah Jakarta, dengan konsumen yang menyukai musik. Penelitian ini menggunakan kuesioner dengan sampel 200 responden. Hasil empiris dari penelitian ini menggunakan metode Structural Equation Model (SEM) untuk menguji data. Hasil penelitian menunjukkan bahwa Physical Vanity memiliki pengaruh positif terhadap Idol Attachment, Achievement Vanity memiliki pengaruh positif terhadap Idol Attachment, Peer Norms memiliki pengaruh positif terhadap Idol Attachment, Idol Attachment memiliki pengaruh terhadap Human Brand Loyalty.
T his study aims to examine the positive influence of the four components of the Idol Attachment, namely Physical Vanity, Vanity Achievement and Peer Norms. Attachment Idol and the influence of the Human Brand Loyalty. This study is hypothesis testing studies, conducted in Jakarta, with consumers who love music. This study used a questionnaire with a sample of 200 respondents. The empirical results of this study using Structural Equation Model (SEM) to test data. The results showed that the Physical Vanity has a positive influence on Idol Attachment, Achievement Vanity has a positive influence on Idol Attachment, Peer Norms have a positive influence on Attachment Idol, Idol Attachment to have an influence on the Human Brand Loyalty.
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