Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022131113
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Ina Oktaviana Matusin
Subyek : Social media marketing;Marketing management
Kata Kunci : social media marketing, brand consciousness, value consciousness, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022131113_Halaman-judul.pdf | 17 | |
| 2. | 2017_TA_MJ_022131113_Bab-1.pdf | 7 | |
| 3. | 2017_TA_MJ_022131113_Bab-2.pdf |
|
|
| 4. | 2017_TA_MJ_022131113_Bab-3.pdf |
|
|
| 5. | 2017_TA_MJ_022131113_Bab-4.pdf |
|
|
| 6. | 2017_TA_MJ_022131113_Bab-5.pdf |
|
|
| 7. | 2017_TA_MJ_022131113_daftar-pustaka.pdf | 5 | |
| 8. | 2017_TA_MJ_022131113_Lampiran.pdf |
|
P enelitian ini bertujuan untuk menganalisis pengaruh Social MediaMarketing, Brand consciousness dan Value Consciousness terhadap Brandloyalty yang sangat penting untuk pengambilan keputusan manajer pemasaran.Penelitian ini dilakukan pada konsumen yang pernah membeli di situs belanjaonline Berrybenka dan Zalora dan mengambil 200 sampel dari konsumen yangpernah membeli dan menggunakan situs online tersebut minimal 2 kali dalam 1bulan selama 6 bulan terakhir. Metode yang digunakan adalah metode nonprobabilitysampling dengan teknik purposive sampling dan menggunakan alatanalisa Structural Equation Model (SEM).Hasil dari penelitian ini adalah (1) Social Media Marketing berpengaruhpositif terhadap Brand Loyalty. (2) Social Media Marketing berpengaruh positifterhadap Brand Consciousness. (3) Brand Consciousness berpengaruh positifterhadap Brand Loyalty. (4) Social Media Marketing berpengaruh positif terhadapValue Consciousness. (5) Value Consciousness berpengaruh positif terhadap Brand Loyalty
T his research aims to analyze the influence of Social Media Marketing, BrandConsciousness and Value Consciousness to Brand loyalty is very important formarketing manager decision making.The study was conducted on consumers who had purchased at online shoppingsites Berrybenka and Zalora and took 200 samples from consumers who had bought and used the site online at least 2 times in 1 month for the last 6 months. The method used is non-probability sampling method with purposive sampling technique and using Structural Equation Model (SEM) analysis tool.The results of this study are (1) Social Media Marketing positively influence onBrand Loyalty. (2) Social Media Marketing has a positive effect on BrandConsciousness. (3) Brand Consciousness positively affects Brand Loyalty. (4) Social Media Marketing has a positive effect on Value Consciousness. (5) ValueConsciousness positively affects Brand Loyalty
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)