Anteseden dan konsekuensi attitude toward counterfeit
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022131259
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Willy Arafah
Subyek : Value consciousness;Marketing management
Kata Kunci : value consciousness, materialism, attitude toward counterfeit, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022131259_Halaman-Judul.pdf | ||
| 2. | 2018_TA_MJ_022131259_Bab-1.pdf | ||
| 3. | 2018_TA_MJ_022131259_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022131259_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022131259_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022131259_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022131259_Daftar-Pustaka.pdf | ||
| 8. | 2018_TA_MJ_022131259_Lampiran.pdf |
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P enelitian ini merupakan penelitian kuantitatif kasualitatif, yang bertujuan untuk menilai adanya pengaruh signifikan Value Conscious dan Materialism terhadap Purchase Intention yang dimediasi oleh Attitude Toward Counterfeit . Data dikumpulkan dengan menggunakan kuisioner terhadap 122 responden pengguna Produk Counterfeit. Data dianalisis dengan menggunakan SEM atas hipotesis yang dibangun oleh peneliti. Hasil penelitian yaitu (1) Value Consciousness tidak berpengaruh signifikan terhadap Attitude Toward Counterfeit; (2) Materialism berpengaruh signifikan terhadap Attitude Toward Counterfeit; (3) Attitude Toward Counterfeit berpengaruh signifikan terhadap Purcahse Intention.
T his study is casual quantitative research, which aims to assess the significant influence of Value Conscious and Materialism on Purchase Intention mediated by Attitude Toward Counterfeit. Data was collected using questionnaires for 122 respondents using Counterfeit Products. Data were analyzed using SEM on the hypothesis built by researchers. The results of the study are (1) Value Consciousness has no significant effect on Attitude Toward Counterfeit; (2) Materialism has a significant effect on Attitude Toward Counterfeit; (3) Attitude Counterfeit Toward has a significant effect on Purcahse Intention.
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