Anteseden dan konsekuensi dari brand relationship quality
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022131229
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Luki Adiati Pratomo
Subyek : Brand relationship quality;Marketing management
Kata Kunci : brand authenticity, purchase intention, price premium, forgiveness.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022131229_Halaman-Judul-.pdf | ||
| 2. | 2017_TA_MJ_022131229_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022131229_Bab-2.pdf |
|
|
| 4. | 2017_TA_MJ_022131229_Bab-3.pdf |
|
|
| 5. | 2017_TA_MJ_022131229_Bab-4.pdf |
|
|
| 6. | 2017_TA_MJ_022131229_Bab-5.pdf |
|
|
| 7. | 2017_TA_MJ_022131229_Daftar-Pustaka.pdf | ||
| 8. | 2017_TA_MJ_022131229_Lampiran.pdf |
|
P enelitian ini bertujuan untuk menguji dan menganalisis antecedent dan konsekuensi dari kualitas hubungan terhadap konsumen. Sampel yang digunakan dalam penelitian ini berjumlah 280 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode structural equation model (SEM). Hasil dari penelitian ini adalah (1) brand authenticity berpengaruh positif terhadap brand relationship quality, (2) brand relationship quality berpengaruh positif terhadap purchase intention, (3) brand relationship quality berpengaruh positif terhadap price premium, (4) brand relationship quality berpengaruh positif terhadap forgiveness,
T his study aims to examine and analyze antecedents and consequences of quality relationships to consumers. The sample used in this study amounted to 280 respondents and collected by purposive sampling method. The test is done by structural equation model (SEM) method. The result of this research is (1) brand authenticity have positive effect on brand relationship quality, (2) brand relationship quality have positive effect on purchase intention, (3) brand relationship quality have positive effect on price premium, (4) brand relationship quality have positive effect on Forgiveness,
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Pengaruh price, familiarity, store image,perceived quality terhadap purchase intention dan loyalty
FEB - Usakti
Pengaruh knowledge, religiosity, word of mouth terhadap purchase intention di mediasi oleh attitude
FEB - Usakti
Pengaruh social identity social influenceb dan perceived value terhadap purchase intention
FEB - Usakti
Pengaruh unctional, hedonic, symbolic, financial value terhadap purchase intention pada restoran mewah
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)