Konsekuensi consumer relationship proneness pada perusahaan jasa
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2011
Pembimbing 1 : Harsini Soetomo
Subyek : Customer Relations, Business, Public Relations
Kata Kunci : customer service, trust repurchase intention, customer share
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2011_TA_MJ_022060045_7.pdf |
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| 2. | 2011_TA_MJ_022060045_6.pdf |
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| 3. | 2011_TA_MJ_022060045_5.pdf |
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| 4. | 2011_TA_MJ_022060045_4.pdf |
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| 5. | 2011_TA_MJ_022060045_3.pdf |
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| 6. | 2011_TA_MJ_022060045_2.pdf |
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| 7. | 2011_TA_MJ_022060045_1.pdf |
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P enelitian ini bertujuan menguji Customer Relationship Proneness (CRP) terhadap Commitment, Trust, Repurchase Intention, Customer Share, danAdherence. Data diperoleh dengan menyebarkan kuisioner kepada 120 responden kepada Mahasiswa Universitas Trisakti. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metodeanalisis yang digunakan adalah regresi sederhana. Hasil pengujian hipotesa menunjukkan bahwa terdapat pengaruh yang signifikan antara Customer Relationship Proneness (CRP) terhadap Commitment, Trust, Repurchase Intention, Customer Share, danAdherence.
T his study contains the analysis of the effect of Customer Relationship Proneness (CRP) of Commitment, Trust, Repurchase Intention, Customer Share and Adherence. Data obtained by distributing questionnaires to 120 respondents to the Student Trisakti University. The sampling technique used was purposive sampling. The research method used isunivariate regression. Hypothesis testing result sindicate that there are significant effect between Customer Relationship Proneness (CRP) ofCommitment, Trust, Repurchase Intention, Customer Share and Adherence.
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