Pengaruh Cctra dan perilaku konsumen terhadap niat beli
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022.13.20.10
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Robert Kristaung
Subyek : Customer behaviour;Marketing management;Purchase intention
Kata Kunci : perceived price, store image, impulse buying, customer behaviour, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022132010_Halaman-Judul.pdf | ||
| 2. | 2017_TA_MJ_022132010_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022132010_Bab-2.pdf |
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| 4. | 2017_TA_MJ_022132010_Bab-3.pdf |
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| 5. | 2017_TA_MJ_022132010_Bab-4.pdf |
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| 6. | 2017_TA_MJ_022132010_Bab-5.pdf |
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| 7. | 2017_TA_MJ_022132010_Daftar-Pustaka.pdf | ||
| 8. | 2017_TA_MJ_022132010_Lampiran.pdf |
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T ujuan dari penelitian ini adalah untuk menganalisis pengaruh dari perceived price, store image, impulse buying dan customer behaviour terhadap purchase intention. Data diperoleh dengan cara menyebarkan kuesioner kepada 152 responden yang pernah melakukan pembelilian pada swalayan Giant dalam enam bukan terakhir. Data yang digunakan adalah data primer dan menggunakan purpoisive sampling. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM).Hasiil pengujiaan hipotesis menunjukan bahwa perceived price tidak terdapat hubungan positif terhadap purchase intention. Store image dengan purchase intention berpengaruh positif terhadap purchase intention. Impulse buying tidak terdapat hubungan positif terhadap purchase intention. Customer behaviour berpengaruh positif terhadap purchase intention.
T he purpose of this research is to analyze the influence of perceived price, store image, impulse buying and customer behavior toward purchase intention. The data was obtained by distributing questionnaires to 152 respondents who had done the learning at Giant supermarket in the last six months. The data used are primary data and using purpoisive sampling. Analytical tool used is Structural Equation Modeling (SEM). The result of hypothesis testing shows that perceive price there is no positive relationship to purchase intention. Store image with purchase intention has a positive effect on purchase intention. Impulse buying has no positive relationship to purchase intention. Customer behavior has a positive effect on purchase intention.
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