Anteseden dan konsekuensi dari attitudes towards online shopping
Info Katalog
File Repositori
Nomor Panggil : 2016-TA-MJ-022111131
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Asep Hermawan
Subyek : Attitudes Towards Online Shopping
Kata Kunci : perceived web quality, trust, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2016_TA_MJ_022111131_Halaman-Judul.pdf1.pdf | ||
| 2. | 2016_TA_MJ_022111131_Bab-1.pdf1.pdf | ||
| 3. | 2016_TA_MJ_022111131_Bab-2.pdf1.pdf |
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| 4. | 2016_TA_MJ_022111131_Bab-3.pdf1.pdf |
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| 5. | 2016_TA_MJ_022111131_Bab-4.pdf1.pdf |
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| 6. | 2016_TA_MJ_022111131_Bab5.pdf1.pdf | ||
| 7. | 2016_TA_MJ_022111131_Daftar-Pustaka.pdf1.pdf | ||
| 8. | 2016_TA_MJ_022111131_Lampiran.pdf1.pdf |
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T ujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mendorong minat beli konsumen pada online shopping. Telah diteliti bagaimana dan mengapa faktor yang berbeda-beda seperti eWom, Perceived Web Quality, Trust,dan Attitudes Towards Online Shopping mempengaruhi Purchase Intention pada online shopping. Sebuah model konseptual diajukan dan diuji dalam konteks online shopping berbasis Online, yaitu situs belanja OLX. Penelitian ini menggunakan metode non-probability sampling dengan teknik porposive sampling atau judgemental sampling, dimana sampel yang diambil dalam penelitian ini adalah 159 responden yang mengetahui, pernah mengakses dan pernah melakukan pembelian pada situs belanja OLX. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS. Hasil dari penelitian ini menunjukkan bahwa, terdapat pengaruh positif eWom, Perceived Web Quality, Trust, Attitudes Towards online Shopping terhadap Purchase Intention pada Online Shopping. Penelitian ini menghasilkan implikasi bagi manajer pemasaran situs belanja OLX untuk memperhatikan dan memperkuat variabel – variabel seperti eWom, Perceived Web Quality, TrustdanAttitudes Towards online Shopping, agar dapat meningkatkan Purchase Intention pada situs belanja OLX.
T he purpose of this study was to determine the factors that drive consumer purchase interest in online shopping. Has investigated how and why different factors such as eWom, Web Perceived Quality, Trust, and Attitudes Towards Online Shopping affecting Purchase Intention in online shopping. A conceptual model proposed and tested in the context of online shopping Online based, namely shopping site OLX. This study uses non-probability sampling with purposive sampling techniques or judgmental sampling, where samples are taken in this study were 159 respondents who knew, ever accessing and never make a purchase on the shopping site OLX. Data analysis tool used is Structural Equation Model (SEM) through AMOS program. The results of this study indicate that there is a positive influence eWom, Web Perceived Quality, Trust, Attitudes Towards Online Shopping to Purchase Intention in Online Shopping. This study have implications for the marketing manager for the shopping site OLX pay attention to and strengthen the variables - variables such as eWom, Web Perceived Quality, TrustdanAttitudes Towards Shopping online, in order to improve the Purchase Intention on OLX shopping sites
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