Anteseden environment friendliness brand purchase intentio

DETAIL KOLEKSI

Anteseden environment friendliness brand purchase intentio

Oleh : Taufan Syahrulli

Info Katalog

Nomor Panggil : 2017_TA_MJ_022130042

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Ayu Ekasari

Subyek : Perceived brand envionment friendlines;Marketing Management

Kata Kunci : brand trust, perceived brand value, purchase intention

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2017_TA_MJ_022130042_Halaman-judul.pdf
2.	2017_TA_MJ_022130042_Bab-1.pdf
3.	2017_TA_MJ_022130042_Bab-2.pdf
4.	2017_TA_MJ_022130042_Bab-3.pdf
5.	2017_TA_MJ_022130042_Bab-4.pdf
6.	2017_TA_MJ_022130042_Bab-5.pdf
7.	2017_TA_MJ_022130042_Daftar-Pustaka.pdf
8.	2017_TA_MJ_022130042_Lampiran.pdf

Abstrak
Abstract

P enelitian ini mengenai Pengaruh Perceived Brand Environment Friendliness, Brand Trust, Perceived Brand Value, Environment Friendliness Brand Attitude terhadap Environment Friendliness Brand Purchase Intention pada produk The Body Shop. Penelitian ini menggunakan metode non-probability sampling dengan teknik porposive sampling atau judgemental sampling, dimana sampel yang diambil dalam penelitian ini adalah 200 responden. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS.Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif perceived brand environment terhadap environment friendliness brand trust, pengaruh positif perceived brand environment terhadap perceived brand value, pengaruh positif brand trust terhadap environment friendliness brand attitude, pengaruh positif perceived brand value terhadap environment friendliness brand attitude dan pengaruh positif environment friendliness brand attitude terhadap environment friendliness brand purchase intentionPeneliti yang akan datang diharapkan dapat menyebar kuesioner kepada lebih dari 200 responden agar hasil penelitian dapat lebih digeneralisasi.

T his research is about the influence of Perceived Brand Environment Friendliness, Brand Trust, Perceived Brand Value, Environment Friendliness Brand Attitude to Environment Friendliness Brand Purchase Intention on The Body Shop product. This research uses non-probability sampling method with purposive sampling or judgmental sampling technique, where the sample taken in this research is 200 respondents. The data analysis tool used is Structural Equation Model (SEM) through AMOS program.The result of this research shows that there is positive influence of perceived brand environment toward environment friendliness of brand trust, positive influence of perceived brand environment toward perceived brand value, positive brand trust effect on environment friendliness of brand attitude, positive influence perceived brand value toward environment friendliness brand attitude and positive influence Environment friendliness brand attitude towards environment friendliness brand purchase intention Future researchers are expected to spread questionnaires to more than 200 respondents for the results of the study can be more generalized.