Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
Info Katalog
File Repositori
Nomor Panggil : 2015_TA_MJ_022080047
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2015
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Ethicality of the advertisement;Marketing management
Kata Kunci : ethicality of the advertisement, likeability of the advertisement, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2015_TA_MJ_022080047-Halaman-Judul.pdf | ||
| 2. | 2015_TA_MJ_022080047--Bab-1.pdf | 5 | |
| 3. | 2015_TA_MJ_022080047--Bab-2.pdf |
|
|
| 4. | 2015_TA_MJ_022080047--Bab-3.pdf |
|
|
| 5. | 2015_TA_MJ_022080047--Bab-4.pdf |
|
|
| 6. | 2015_TA_MJ_022080047--Bab-5.pdf |
|
|
| 7. | 2015_TA_MJ_022080047--Daftar-Pustaka.pdf | ||
| 8. | 2015_TA_MJ_022080047-Lampiran.pdf |
|
A nalisis mengenai Ethichality of the advertisement, likeability of the advertisement, purchase intention, sangat penting untuk pengambilan keputusan manajer pemasaran dalam bidang jasa. Penelitian ini bertujuan untuk menganalisis pengaruh ethicality of the advertisement dan Ethichality of the advertisement terhadap purchase intention. Penelitian dilakukan dengan menggunakan produk indomie sebagai obyek penelitian dan mengambil 100 sampel dari pelanggan yang telah menggunakan produk indomie. Metode yang digunakan ialah metode non probability sampling dengan teknik Purposive Sampling dan menggunakan alat analisis regresi berganda. Berdasarkan hasil penelitian dapat diketahui bahwa terdapat pengaruh positifEthichality of the advertisement, likeability of the advertisement dan purchase intention. Sedangkan, hasil penelitian untuk purchase intention memiliki pengaruh positif terhadap ethicality of the advertisement dan likeability of the advertisement serta purchase intention memiliki pengaruh positif terhadap ethicality of the advertisement Hasil penelitian juga membuktikan bahwa terdapat pengaruh tidak langsung Ethicality of the advertisement terhadap likeability of advertisement. Serta purchase intention lebih kuat daripada pengaruh langsung ethicality of the advertisement terhadap likeability of the advertisement
A n analysis of the ethics of the advertisement, likeability of the advertisement, purchase intention, is crucial to the marketing manager's decision in service. This study aims to analyze the influence of ethicality of the advertisement and ethichality of the advertisement to purchase intention. The research was done by using indomie product as research object and taking 100 samples from customers who have used indomie product. The method used is non probability sampling method with Purposive Sampling technique and using multiple regression analysis tools. Based on the results of the research can be seen that there is a positive influenceEthichality of the advertisement, likeability of the advertisement and purchase intention. While the results of research for purchase intention have a positive influence on ethicality of the advertisement and likeness of the advertisement and purchase intention have a positive influence on ethicality of the advertisement. The research also proves that there is indirect influence of Ethicality of the advertisement to likeability of advertisement. And purchase intention is stronger than the direct influence of ethicality of the advertisement on likeability of the advertisement
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Pengaruh price, familiarity, store image,perceived quality terhadap purchase intention dan loyalty
FEB - Usakti
Pengaruh knowledge, religiosity, word of mouth terhadap purchase intention di mediasi oleh attitude
FEB - Usakti
Pengaruh social identity social influenceb dan perceived value terhadap purchase intention
FEB - Usakti
Pengaruh unctional, hedonic, symbolic, financial value terhadap purchase intention pada restoran mewah
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)