Anteseden purchase intention
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022131074
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Ayu Ekasari
Subyek : Electronic word of mouth;Marketing management
Kata Kunci : brand image, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022131074_Halaman-Judul.pdf | ||
| 2. | 2017_TA_MJ_022131074_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022131074_Bab-2.pdf |
|
|
| 4. | 2017_TA_MJ_022131074_Bab-3.pdf |
|
|
| 5. | 2017_TA_MJ_022131074_Bab-4.pdf |
|
|
| 6. | 2017_TA_MJ_022131074_Bab-5.pdf |
|
|
| 7. | 2017_TA_MJ_022131074_Daftar-Pustaka.pdf | ||
| 8. | 2017_TA_MJ_022131074_Lampiran.pdf |
|
T ujuan dari penelitian ini adalah untuk menganalisa anteseden dari purchase intention pada online shop. Sampel dalam penelitian ini adalah mereka yang mengenal toko online Zalora. Data dikumpulkan melalui penyebaran kuesioner kepada 150 responden. Structural equation modeling (SEM) digunakan sebagai alat analisa untuk menguji hipotesa dalam penelitian ini.Hasil dari pengujian ini menunjukkan bahwa terdapat pengaruh positif Ewom terhadap Brand Image dan Purchase Intention, sementara itu pengujian hipotesis lainnya menunjukkan bahwa tidak terdapat pengaruh positif antara eWOM terhadap Purchase Intention.
T he purpose of this study was to analyze the antecedents of Purchase Intention at Online Shop. The sample in this study are those who know Zalora online store. Data were collected by distributing questionnaires to 150 respondents. Structural equation modeling (SEM) was used as an analysis tool to test the hypothesis in this study.The results of these tests indicate that the eWOM has positive influence on Brand Image and Purchase Intention, while the other hypothesis testing shows that there’s a positive effect of eWOM on Purchase Intention.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)