Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2010
Pembimbing 1 : Ganawati
Subyek : Total quality management;consumer satisfaction
Kata Kunci : customer commitment, economic drivers, social drivers, increased purchase intentions
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2010_TA_MJ_022060238_7.pdf |
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| 2. | 2010_TA_MJ_022060238_6.pdf |
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| 3. | 2010_TA_MJ_022060238_5.pdf |
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| 4. | 2010_TA_MJ_022060238_4.pdf |
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| 5. | 2010_TA_MJ_022060238_3.pdf |
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| 6. | 2010_TA_MJ_022060238_2.pdf |
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| 7. | 2010_TA_MJ_022060238_1.pdf |
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P enelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Economic Drivers dan Social Drivers terhadap Increased Purchase Intentions melalui Customer Commitment. Data penelitian ini diperoleh dengan menyebarkan kuesioner kepada 150 responden sebagai pelanggan restoran Platinum di wilayah Jakarta. Penggunaan sampel dalam penelitian ini menggunakan teknik Purposive Sampling dan secara keseluruhan hipotesis diuji dengan metode Structural Equation Modeling yang menggunakan program AMOS 7.0. Hasil penelitian ini menunjukan bahwa Economic Value dan Shared Value berpengaruh positif terhadap Customer Commitment sedangkan Switching Costs dan Customer Recognition tidak berpengaruh positif terhadap Customer Commitment. Customer Commitment berpengaruh positif terhadap Increased Purchase Intentions.
T he purpose of the study is to examine wheather there are exists the influence of Economic Drivers and Social Drivers toward Increased Purchase Intentions mediated by Customer Commitment. Data collected by distributing quessionares 150 respondent as customer Platinum restaurant that Jakarta area. This research used Purposive Sampling Technique and overall of hypotheses test by Structural Equation Modelling using AMOS 7.0 program. The result of this study indicate that Economic Value and Shared Value has positif influence toward Customer Commitment,While the Switching Cost and Customer Recognition there are not positif influence toward Customer Commitment. Customer Commitment has positif influence toward Increased Purchase Intentions.
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