Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value

DETAIL KOLEKSI

Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value

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Oleh : Fahrizal Adhi Febriyanto

Info Katalog

Nomor Panggil : 2016-TA-MJ-22070126

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Willy Arafah

Subyek : Purchase intention;Perceived value

Kata Kunci : brand image, perceived price, trust.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2016_TA_MJ_022070126-Halaman-Judul.pdf	19
2.	2016_TA_MJ_022070126-Bab-1.pdf	11
3.	2016_TA_MJ_022070126-Bab-2.pdf
4.	2016_TA_MJ_022070126--Bab-3.pdf
5.	2016_TA_MJ_022070126--Bab-4.pdf
6.	2016_TA_MJ_022070126-Bab--5.pdf	4
7.	2016-TA-MJ-022070126-Daftar-Pustaka.pdf	5
8.	2016_TA_MJ_022070126_Lampiran.pdf

Abstrak
Abstract

S kripsi ini meneliti pengaruh Pengaruh Brand Image terhadap Purchase Intentions Melalui Perceived Price, Trust, dan Perceived Value terhadap produk sepatu olah raga Nike. Produk sepatu olah raga Nike semakin tumbuh dan berkembang di Indonesia khususnya Jakarta. Indonesia dan merupakan pemain yang diperhitungkan di pasar global karena ukuran dan potensi pertumbuhan yang menunjukkan kemajuan yang baik. Sampel penelitian ini terdiri dari 150 orang pengunjung mall di Jakarta Barat yang diseleksi dengan menggunakan purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) dengan AMOS versi 6.0 dan pengujian tidak langsung menggunakan Sobel Test. Berdasarkan hasil penelitian ini memperlihatkan bahwa hasil perhitungan menunjukkan bahwa variabel Brand image produk, Perceived Price produk, Trust konsumen dan Perceived Value produk mempunyai pengaruh yang signifikan terhadap Purchase Intentions. Secara tidak langsung Perceived Price, Trust konsumen dan Perceived Value mampu menjadi mediator pengaruh Brand image terhadap Purchase Intentions.

T his thesis examines the influence Influence of Brand Image on Purchase Intentions Through Perceived Price, Trust, and Perceived Value to product Nike sports shoes. Nike sports shoes is growing and growing in Indonesia, especially Jakarta. Indonesia and is a player to reckon with in the global market because of its size and growth potential indicates good progress. The research sample consisted of 150 people in West Jakarta mall visitors who were selected using purposive sampling. Data analysis method used is Structural Equation Model (SEM) with AMOS version 6.0 and indirect testing using Sobel Test. Based on the results of this study show that the calculation results show that the variable image Brand products, Perceived Price products, consumer and Perceived Value Trust products have a significant influence on Purchase Intentions. Indirectly Perceived Price, consumers and Perceived Value Trust is able to act as a mediator influence on Purchase Intentions Brand image.