Pengaruh moral dan persepsi harga terhadap niat beli konsumen pada barang bajakan
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022131012
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Harsini Sutomo
Subyek : Purchase intention - Moral awareness;Marketing management
Kata Kunci : moral awareness, moral judgement, moral emotions, perceived price, purchase intention, counterfeitin
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_MJ_022131012_Halaman-Judul.pdf | 17 | |
| 2. | 2017_MJ_022131012_Bab-1.pdf | 8 | |
| 3. | 2017_MJ_022131012_Bab-2.pdf |
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| 4. | 2017_MJ_022131012_Bab-3.pdf |
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| 5. | 2017_MJ_022131012_Bab-4.pdf |
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| 6. | 2017_MJ_022131012_Bab-5.pdf |
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| 7. | 2017_MJ_022131012_Daftar-Pustaka.pdf | ||
| 8. | 2017_MJ_022131012_Lampiran.pdf |
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P enelitian ini menguji pengaruh moral awareness, moral judgement, moral emotions dan perceived price terhadap niat beli konsumen pada barang bajakan. Sampel yang digunakan adalah sebanyak 120 konsumen yang sudah pernah menggunakan buku literatur (text book) bajakan dan atau software bajakan, minimal selama 6 bulan terakhir. Metode yang digunakan adalah metode non-probability sampling dengan teknik purposive sampling dan menggunakan alat analisa structural equation modeling. Hasil penelitian ini menunjukkan bahwa moral awareness berpengaruh positif terhadap moral judgement, moral judgement berpengaruh negatif terhadap purchase intention, moral emotions berpengaruh negatif terhadap purchase intention, moral emotions berpengaruh positif terhadap moral judgement, moral awareness berpengaruh positif terhadap moral emotions, perceived price berpengaruh negatif terhadap purchase intention.
T his study examines the effect of moral awareness, moral judgement, moral emotions and perceived price towards purchase intention on customers purchase intention of counterfeit goods. The sample of this study is 120 customers who has used the counterfeit book (text book) and/ or pirated software at least in the last 6 months. The method is used non-probability sampling with purposive sampling techniques and structural equation modeling as analysis tools. The results showed that moral awareness positive influence on moral judgement, moral judgement negative influence on purchase intention, moral emotions negative influence on purchase intention, moral emotions positive influence on moral judgement, moral awareness positive influence on moral emotions, perceived price negative influence on purchase intention.
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