Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022154501
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Dyah Astarini
Subyek : Self-brand connection;Marketing manajamen
Kata Kunci : self-brand connection, brand experience, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022154501_Halaman-Judul.pdf | ||
| 2. | 2018_TA_MJ_022154501_Bab-1.pdf | 6 | |
| 3. | 2018_TA_MJ_022154501_Bab-2.pdf |
|
|
| 4. | 2018_TA_MJ_022154501_Bab-3.pdf |
|
|
| 5. | 2018_TA_MJ_022154501_Bab-4.pdf |
|
|
| 6. | 2018_TA_MJ_022154501_Bab-5.pdf |
|
|
| 7. | 2018_TA_MJ_022154501_Daftar-Pustaka.pdf | ||
| 8. | 2018_TA_MJ_022154501_Lampiran.pdf |
|
P enelitian ini bertujuan untuk menganalisis hubungan self-brand connection terhadap brand loyalty yang dimediasi oleh brand experience.Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 168 responden yang menggunakan merek. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS, sedangkan uji reliabilitas adalah Cronbach’s Alpha.Hasil penelitian ini menunjukkan bahwa self-brand connection berhubungan positif terhadap brand loyalty, self-brand connection berhubungan positif terhadap brand experience dan brand experience memediasi hubungan self-brand connection terhadap brand loyalty.Peneliti selanjutnya disarankan untuk meneliti merek lainnya dan menambahkan variabel lain seperti brand trust (Kuikka dan Laukkanenn, 2012).
T he objective of the empirical study is to analyze relationship self-brand toward brand loyalty a mediated by brand experience.Data collection method that used was questionnaire with purposive samplingtechnique to 168 respondent that has been use brand and has a purchase frequency of under 6 months.The data analysis tool that used was Structural Equation Model (SEM) via AMOS and SPSS program, while the reliability test was cronbach’s alpha.The results shows that self-brand connection is positively associated with brand loyalty, self-brand connection is positively associated with brand experience, brand experience mediates the association between self-brand connection and brand loyalty.For future researchers are suggested to analysis other brand company and added other variable like brand trust (Kuikka dan Laukkanenn, 2012).
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Peran self-brand connection dalam memediasi pengaruh image satisfaction terhadap online purchase intention
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Peran emotional attachment dalam memediasi pengaruh self-brand connection terhadap positive word of mouth.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh endorse credibility dan selp-brand connection terhadap consumer-based brand equity
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)