Konsekuensi dari advanced information and communication technology (ICT)
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022131169
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Information and communication technology;Marketing management
Kata Kunci : advanced information and communication technology, perceived quality, brand image, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022131169_Halaman-Judul-.pdf | ||
| 2. | 2016_TA_MJ_022131169_Bab-1.pdf | ||
| 3. | 2016_TA_MJ_022131169_Bab-2.pdf |
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| 4. | 2016_TA_MJ_022131169_Bab-3.pdf |
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| 5. | 2016_TA_MJ_022131169_Bab-4.pdf |
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| 6. | 2016_TA_MJ_022131169_Bab-5.pdf |
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| 7. | 2016_TA_MJ_022131169_Daftar-Pustaka.pdf | ||
| 8. | 2016_TA_MJ_022131169_Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisis pengaruh advanced information andcommunication technology terhadap brand image, pengaruh advancedinformation and communication technology terhadap perceived quality, pengaruhadvanced information and communication technology terhadap brand loyalty,pengaruh perceived quality terhadap brand image, pengaruh perceived qualityterhadap brand loyalty, dan pengaruh brand image terhadap brand loyalty.Sampel yang digunakan dalam penelitian ini berjumlah seratus lima belas (115)responden dan dikumpulkan dengan metode purposive sampling. Metode analisisdata menggunakan analisis Structural Equation Model (SEM). Hasil penelitian iniadalah (1) advanced information and communication technology berpengaruhpositif terhadap brand image, (2) advanced information and communicationtechnology berpengaruh positif terhadap perceived quality, (3) advancedinformation and communication technology berpengaruh positif terhadap brandloyalty, (4) perceived quality berpengaruh positif terhadap brand image, (5)perceived quality berpengaruh positif terhadap brand loyalty, dan (6) brand imageberpengaruh positif terhadap brand loyalty.
T he purpose of this research was analyzed the effect of advanced information andcommunication technology on the brand image, the effect of advancedinformation and communication technology on perceived quality, the effect ofadvanced information and communication technology on brand loyalty, the effectof perceived quality on brand image, the effect of perceived quality on brandloyalty, and the effect of brand image on brand loyalty. The sample used in thisstudy was one hundred and fifteen (115) of respondents and collected bypurposive sampling method. Data Analysis using Structural Equation Model(SEM). The results of this study show (1) the advanced information andcommunication technology has positive influence on brand image, (2) advancedinformation and communication technology has positive influence on perceivedquality, (3) advanced information and communication technology has positiveeffect on brand loyalty, (4) perceived quality positive influence on brand image,(5) the perceived quality positive effect on brand loyalty, and (6) brand imagepositive effect on brand loyalty.
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