Peran ewom dan faktor faktor yang mempengaruhinya terhadap itention to revisit pada hotel budget
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Aekram Faisal
Pembimbing 2 : Aekram Faisal
Kata Kunci : EWOM, perceived quality; structural equation model (SEM); budget hotels
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001058_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001058_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001058_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001058_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 2 | |
| 5. | 2024_SK_SMJ_022002001058_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001058_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001058_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001058_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002001058_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001058_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001058_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001058_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002001058_Daftar-Pustaka.pdf | 6 | |
| 14. | 2024_SK_SMJ_022002001058_Lampiran.pdf |
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P enelitain ini bertujuan untuk menguji dan menganalisis peran EWOM dalam pengaruh Perceived Quality, Behavior price dan Positive Emotional Experience terhadap intention to revisit pada Hotel Budget. Sampel yang digunakan dalam penelitian ini berjumlah 250 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data analisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: Perceived Quality berpengaruh berpengaruh positif terhadap EWOM. Behavior Price berpengaruh positif terhadap EWOM. Positive emotional Experience berpengaruh positif terhadap EWOM. EWOM berpengaruh positif terhadap Itention to Revisit.
T his research aims to test and analyze the role of EWOM in the influence of Perceived Quality, Behavior price and Positive Emotional Experience on intention to revisit Budget Hotels. The sample used in this research was 250 respondents. The sampling technique used was purposive sampling. Data analysis uses the Structural Equation Model (SEM) method. The results of this research are: Perceived Quality has a positive effect on Intention to Revisit. Behavior Price has a positive effect on Intention to Revisit. Positive emotional experience has a positive effect on Intention to Revisit. EWOM has a positive effect on Intention to Revisit. EWOM has a positive effect in mediating the influence of Perceived Quality on Intention to Revisit. EWOM has a positive effect in mediating the influence of Behavior Price on Intention to Revisit. EWOM has a positive effect in mediating the influence of Positive emotional Experience on Intention to Revisit.
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