Anteseden dan konsekuensi dari online brand experience
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022111222
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Asep Hermawan
Subyek : Brand name products;Marketing management
Kata Kunci : customer brand engagement, brand satisfaction, brand loyalty, brand trust, online brand experience
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022111222_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022111222_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022111222_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022111222_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022111222_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022111222_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022111222_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022111222_Lampiran.pdf |
|
P enelitian ini bertujuan untuk menganalisis anteseden dan konsekuensi dari Online Brand Experience. Sampel dalam penelitian ini adalah responden yang pernah berbelanja secara online sebanyak 122 orang responden. Teknik purposive sampling. Uji instrument data menggunakan uji validitas dan uji reabilitas. Metode analisis data yang digunakan adalah SEM (Structural Equation Model). Pengujian Hipotesa dalam penelitian ini dengan level of significant (α) sebesar 0.05 dan pengambilan keputusan. Hasil dari pengujian menunjukkan bahwa : (1) Customer Brand Engagement memiliki pengaruh positif terhadap Online Brand Experience, (2) Online Brand Experience memiliki pengaruh positif terhadap Brand Satisfaction, (3) Online Brand Experience memiliki pengaruh positif terhadap Brand Loyalty (4) Customer Brand Engagement memiliki pengaruh positif terhadap Brand Satisfaction, dan Brand Trust melalui Online Brand Experience, (5) Brand Satisfaction tidak memiliki pengaruh positif terhadap Brand Loyalty (6) Brand Loyalty tidak memiliki pengaruh positif terhadap Brand trust (7) Online Brand Experience memiliki pengaruh positif terhadap Brand Trust
T his study aimed to analyze antecedents and consequences of Online Brand Experience. The sample in this study is the respondents who had online shopping as much as 122 respondents. Purposive sampling technique. Test instrument data suing validity and reliability test. Methods of data analysis used in this study is SEM (Structural Equation Model). Hypothesis testing is done by comparing the p-value from the analysis any hypothesis in this study with the level of significant (α) of 0.05 and decision making. The results of the testing showed that: (1) Customer Brand Engagement does not have a positive influence on Online Brand Experience, (2) Online Brand Experience has a positive influence on Brand Satisfaction, (3) Online Brand Experience has a positive influence on Brand Loyalty (4) Customer Brand Engagement has a positive influence on Brand Satisfaction, and Brand Trust are mediated by Online Brand Experience, (5) Brand Satisfaction does not have a positive influence on Brand Loyalty (6) Brand Loyalty does not have a positive influence on Brand trust (7) Online Brand Experience has a positive influence on Brand Trust
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Peran social media, service operation dan brand satisfaction terhadap customer satisfaction
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh responsible brand dan active brand terhadap brand awareness, brand trust dan brand loyalty
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3224)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)