Antesedan halal brand purchase intention
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022142059
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Kurniawati
Subyek : Brand peceived quality;Marketing management
Kata Kunci : brand peceived quality, brand image, brand satisfaction, brand trust, brand loyalty, brand purchase
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022142059_Halaman-judul.pdf | ||
| 2. | 2018_TA_MJ_022142059_Bab-1.pdf | ||
| 3. | 2018_TA_MJ_022142059_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022142059_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022142059_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022142059_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022142059_Daftar-Pustaka.pdf | ||
| 8. | 2018_TA_MJ_022142059_Lampiran.pdf |
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P enelitian ini bertujuan untuk menguji dan menganalisis Anteseden Halal Brand Purchase Intention. Sebuah model konseptual diajukan dan diuji dalam konteks produk susu cair merek X.Sampel yang digunakan dalam penelitian ini adalah 171 responden dimana kriteria responden yang dibutuhkan untuk dapat menjawab kuesioner yang disediakan adalah responden yang pernah membeli dan minum susu cair merek X. Analisis data dilakukan dengan menggunakan analisis Structural Equation Model (SEM).Hasil penelitian ini menunjukan bahwa : brand perceived quality berpengaruh positif dan signifikan terhadap halal brand image, halal brand satisfaction, halal brand trust, dan halal brand loyalty, begitu juga brand perceived quality, halal brand image, halal brand satisfaction, halal brand trust, dan halal brand loyalty berpengaruh positif dan signifikan terhadap brand purchase intention.
R esearch purpose is for testing and also analyzing Antecedents of Halal Brand Purchase Intention. A conceptual model is proposed and tested in the context of a liquid milk product with brand X.The sample of this research is 171 respondents where the criteria of respondents needed to be able to answer the questionnaire provided is the respondent who had purchase activity in the beginning. Data analysis was done by using Structural Equation Model (SEM) analysis.The result of this research support the hypothesis about brand perceived quality has a positive and significant effect on halal brand image, halal brand satisfaction, halal brand trust, and halal brand loyalty, as well as brand perceived quality, halal brand image, halal brand satisfaction, halal brand trust, and halal brand loyalty has a positive and significant effect on brand purchase intention.
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