Peran emotional brand attachment dalam memediasi pengaruhi brand experience terhadap brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 022001906016
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Aekram Faisal
Subyek : consumers behaviour;Branding (marketing)
Kata Kunci : brand experience, emotional brand attachment, brand love, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001906016_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001906016_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001906016_Bab-1_Pendahuluan.pdf | 8 | |
| 4. | 2023_TA_SMJ_022001906016_Bab-2_Tinjauan-Pustaka.pdf | 8 |
|
| 5. | 2023_TA_SMJ_022001906016_Bab-3_Metode-Penelitian.pdf | 16 |
|
| 6. | 2023_TA_SMJ_022001906016_Bab-4_Analisis-dan-pembahasan.pdf | 13 |
|
| 7. | 2023_TA_SMJ_022001906016_Bab-5_Kesimpulan.pdf | 6 |
|
| 8. | 2023_TA_SMJ_022001906016_Daftar-Pustaka.pdf | 6 | |
| 9. | 2023_TA_SMJ_022001906016_Lampiran.pdf | 16 |
|
P enelitian ini bertujuan untuk menguji dan menganalisis peran emotional brand attachment dalam memediasi pengaruh brand experience terhadap brand loyalty pada coffee shop. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Brand Experience berpengaruh positif terhadap Emotional Brand Attachment, (2) Brand Experience berpengaruh positif terhadap Brand Loyalty, (3) Emotional Brand Attachment berpengaruh positif terhadap Brand Loyalty dan yang terakhir (4) Emotional Brand Attachment berpengaruh positif dalam memediasi pengaruh antara Brand Experience terhadap Brand Loyalty. Peneliti selanjutnya diharapkan untuk meneliti coffee shop yang lebih spesifik kriterianya dan menambahkan variabel Customer Satisfaction, Brand Love, dan Brand Image.
T he purpose of this study was to examine and analyze the role of emotional brand attachment and in mediating the effect of brand experience on brand loyalty on coffee shop.. The sample used in this study is 200 respondents. The sampling technique used is purposive sampling. The data are analyzed using the SEM method. The findings of this study are: (1) Brand Experience has positive effect on Emotional Brand Attachment, (2) Brand Experience has a positive effect on Brand Loyalty(3) Emotional Brand Attachment has positive effect on Brand Loyalty and, (4) Emotional Brand Attachment has a positive effect in mediating the influence between Brand Experience on Brand Loyalty. Future researchers are expected to examine coffee shops with more specific criteria and add the variables Customer Satisfaction, Brand Love, and Brand Image.
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)