Pengaruh positif food quality, physical environmental quality, employee service quality, dan price fairness terhadap customer loyalty melalui customer satisfaction dan brand trust pada restoran cepat saji

DETAIL KOLEKSI

Pengaruh positif food quality, physical environmental quality, employee service quality, dan price fairness terhadap customer loyalty melalui customer satisfaction dan brand trust pada restoran cepat saji

Oleh : Muhammad Samudra Yudhawijaya

Info Katalog

Nomor Panggil : 022001800054

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Ronny Wicaksono

Subyek : Marketing - Management;Customer satisfaction - Marketing

Kata Kunci : customer satisfaction, brand trust, customer loyalty.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022001800054_Halaman-Judul.pdf	11
2.	2022_TA_SMJ_022001800054_Lembar-Pengesahan.pdf	6
3.	2022_TA_SMJ_022001800054_Bab-1-Pendahuluan.pdf	9
4.	2022_TA_SMJ_022001800054_Bab-2-Tinjauan-Pustaka.pdf	14
5.	2022_TA_SMJ_022001800054_Bab-3-Metode-Penelitian.pdf	14
6.	2022_TA_SMJ_022001800054_Bab-4-Analisis-dan-Pembahasan.pdf	15
7.	2022_TA_SMJ_022001800054_Bab-5-Kesimpulan.pdf	6
8.	2022_TA_SMJ_022001800054_Daftar-Pustaka.pdf	3
9.	2022_TA_SMJ_022001800054_Lampiran.pdf	14

Abstrak
Abstract

T ujuan dari penelitian ini adalah untuk menganalisa dampak Food quality,Physical environmental quality, Employee service quality, Price fairness, terhadapCustomer satisfaction yang kemudian berpengaruh kepada Brand trust danCustomer loyalty. Rancangan penelitian ini adalah dengan melakukan ujihipotesis. Data diperoleh dengan menyebarkan kuesioner secara online kepadakonsumen restoran cepat saji yang pernah membeli atau mengkonsumsi produktersebut. Jumlah sampel sebanyak 265 responden dan teknik pengambilan sampelyang digunakan adalah purposive sampling. Alat analisis yang digunakan adalah structural equation model (SEM). Hasil penelitian menunjukkan bahwa terdapatpengaruh positif Food quality, Physical environmental quality, Employee servicequality, Price fairness, terhadap Customer satisfaction yang kemudianberpengaruh kepada Brand trust dan Customer loyalty.

T he purpose of this study is to analyze the impact of food quality, physicalenvironmental quality, employee service quality, price fairness, on customersatisfaction which then affects brand trust and customer loyalty. The design ofthis research is to test the hypothesis. Data were obtained by distributing onlinequestionnaires to fast food restaurant consumers who had purchased or consumedthe product. The number of samples is 265 respondents and the samplingtechnique used is purposive sampling. The analytical tool used is the structural equation model (SEM). The results show that there is a positive influence on foodquality, physical environmental quality, employee service quality, price fairness,on customer satisfaction which then affects brand trust and customer loyalty.