Pengaruh perceived risk terhadap customer loyalty melalui switching cost
Info Katalog
File Repositori
Nomor Panggil : 2016-TA-MJ-022122032
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Robert Kristaung
Subyek : Perceived Risk Negatively - Customer Loyalty
Kata Kunci : perceived risk, switching cost, customer loyalty, PT Gojek Indonesia.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022122032_Halaman-Judul.pdf | ||
| 2. | 2016_TA_MJ_022122032_Bab-1.pdf | ||
| 3. | 2016_TA_MJ_022122032_Bab--2.pdf | ||
| 4. | 2016_TA_MJ_022122032_Bab-3.pdf |
|
|
| 5. | 2016_TA_MJ_022122032_Bab-4.pdf |
|
|
| 6. | 2016_TA_MJ_022122032_Bab-5.pdf |
|
|
| 7. | 2016_TA_MJ_022122032_Daftar-Pustaka.pdf | ||
| 8. | 2016_TA_MJ_022122032_Lampiran.pdf |
|
P enelitian ini bertujuan untuk menguji dan menganalisis pengaruh perceived risk terhadap customer loyalty melalui switching cost pada PT Go Jek Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 154 responden dengan menggunakan metode penarikan sampel purposive sampling. Pengujian hipotesis penelitian dilakukan dengan metode Structural Equation Model (SEM). Hasil penelitian ini menyatakan: (1) Perceived risk berpengaruh negatif terhadap customer loyalty, (2) Perceived risk berpengaruh negatif terhadap switching cost, (3) Switching cost berpengaruh positif terhadap customer loyalty, dan (4) Perceived risk berpengaruh positif terhadap customer loyalty melalui switching cost.
T his study aims to examine and analyze the effect of perceived risk on customer loyalty through the switching cost in PT Go Jek Indonesia. The sample used in this research consisted of 154 respondents using purposive sampling method sampling. Research hypothesis testing was conducted using Structural Equation Model (SEM). The results of this study states: (1) Perceived risk negatively affect customer loyalty, (2) Perceived risk negative effect on switching cost, (3) Switching cost positive effect on customer loyalty, and (4) Perceived risk positive effect on customer loyalty through switching cost.
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh confidence benefit dan special treatment benefit terhadap commitment dan customer loyalty
FEB - Usakti
Pengaruh perceived usefulness, perceived easy of use dan perceived risk terhadap attitude towards online shopping
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Hubungan antara relationship quality, cooperation dan customer loyalty pada bisnis waralaba
FEB - Usakti
Pengaruh PAKSERV terhadap customer satisfaction dan dampaknya terhadap customer loyalty ada Bank Syariah di DKI
FEB - Usakti
Pengaruh service quality terhadap customer loyalty melalui customer satisfaction (dalam konteks m-Banking)
FEB - Usakti
Pengaruh product quality dan value for money terhadap cognitive satisfaction, dan dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh corporate social responsibility terhadap corporate reputation melalui brand image
FEB - Usakti
Kualitas layanan, kepuasan konsumen, citra perusahaan sebagai faktor – faktor dari kesetiaan konsumen
FEB - Usakti
Pengaruh csr initiative preference terhadap customer loyalty melalui customer engagement in csr
FEB - Usakti
Pengaruh kualitas layanan terhadap kepercayaan dan kesetiaan konsumen di mediasi oleh kepuasan konsumen
FEB - Usakti
Pengaruh corporate social responsibility dan relationship quality terhadap customer loyalty
FEB - Usakti
Pengaruh perceived benefit dan perceived risk terhadap continuance intention penggunaan fintech mobile payment
FEB - Usakti
Pengaruh workplace spirituality dan trust terhadap knowledge sharing behavior dengan mediasi perceived risk
FEB - Usakti
Pengaruh kualitas pelayanan dan perceived value terhadap loyalitas pelanggan melalui kepuasan pelanggan
FEB - Usakti
Pengaruh personalization, responsiveness dan connectedness terhadap customer loyalty shopee Indonesia
FEB - Usakti
Konsekuensi dari utilitarian value, technicality, dan perceived risk terhadap mobile payment need recognition
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)