Anteseden dan konsekuensi dari revisit intention
Info Katalog
File Repositori
Nomor Panggil : 022001702006
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Fatik Rahayu
Subyek : Consumer satisfaction;Marketing - Management
Kata Kunci : perceived price justice, perceived satisfaction, intention to revisit, loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2021_TA_SMJ_022001702006_Halaman-Judul.pdf.bak.pdf | ||
| 2. | 2021_TA_SMJ_022001702006_Lembar-Pengesahan.pdf | ||
| 3. | 2021_TA_SMJ_022001702006_Bab-1_Pendahuluan.pdf | ||
| 4. | 2021_TA_SMJ_022001702006_Bab-2_Tinjuan-Pustaka.pdf |
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| 5. | 2021_TA_SMJ_022001702006_Bab-3_Metodologi-Penelitian.pdf |
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| 6. | 2021_TA_SMJ_022001702006_Bab-4_Analisa-dan-Pembahasan.pdf |
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| 7. | 2021_TA_SMJ_022001702006_Bab-5_Kesimpulan.pdf |
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| 8. | 2021_TA_SMJ_022001702006_Daftar-Pustaka.pdf | ||
| 9. | 2021_TA_SMJ_022001702006_Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisa pengaruh Anteseden dan Konsekuesi dari Revisit Intention. Data diperoleh dari hasil kuisioner yang disebarkan kepada 200 responden. Pengujian data dilakukan dengan menggunakan analisis Structural Equation Model (SEM). Hasil penelitian ini menunjukan bahwa: Perceived price justice berpengaruh positif terhadap revisit intention, Perceived price justice tidak berpengaruh positif terhadap loyalty, perceived satisfaction berpengaruh positif terhadap revisit intention, perceived satisfaction berpengaruh positif terhadap loyalty, revisit intention tidak berpengaruh positif terhadap loyalty, pengaruh positif perceived price justice terhadap loyalty yang dimediasi revisit intention, pengaruh positif perceived satisfaction terhadap loyalty yang dimediasi revisit intention.
T his study aims to analyze the effect of Antecedents and concequences of revisit intention. The data obtained from the millet questionnaire which was distributed to 200 respondents. Data testing was carried out using Structural Equation Model (SEM) analysis. The results of this study indicate that: Perceived price justice has a positive effect on revisit intentions, Perceived price justice has no positive effect on intention loyalty, Perceived satisfaction has a positive effect on revisit intention, Perceived satisfaction has a positive effect on loyalty, revisit intention has no positive effect on loyalty, positive effect of perceived price justice on loyalty mediated by revisit intention, positive effect of perceived satisfaction on loyalty mediated by revisit intention.
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