Anteseden dan konsekuensi dari e-satisfaction
P enelitian ini bertujuan untuk mengetahui pengaruh positif buying environment characteristics (yang memiliki 5 dimensi, yaitu convenience, customization, information, communication dan website aesthetics) terhadap e-satisfaction dan e-loyalty pada konsumen yang membeli produk di Bhinneka.com dalam 6 bulan terakhir. Data diperoleh dengan meyebarkan kuesioner kepada 100 responden. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling. Metode analisa yang digunakan untuk menguji hipotesa menggunakan Structural equation model (SEM). Hasil pengujian hipotesa menunjukan terdapat pengaruh signifikan buying environment characteristic terhadap e-satisfaction dan juga terdapat pengaruh yang signifikan esatisfaction terhadap e-loyalty. Pada penelitian selanjutnya diharapkan dapat meneliti perusahaan online lainnya.
T his study aims to determine the positive effects of buying environment characteristics (that have 5 dimensions : convenience, customization, information, communication and aesthetics web site) on e-satisfaction and e-loyalty on consumers who buy products at Bhinneka.com in the last six months. Transmit the data obtained by questionnaires to 100 respondents. The sampling technique used was Purposive Sampling. Analytical methods used to test hypotheses using Structural Equation Model (SEM). Hypothesis test revealed that there is significant influence the buying environment Characteristic of e-satisfaction and also a significant difference esatisfaction on e-loyalty. On further research is expected to examine the other online company’s.