Konsekuensi dari manfaat hubungan
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022141270
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Dyah Astarini
Subyek : Relationship benefits;Marketing management
Kata Kunci : relationship benefits, confidence benefits, social benefits, special treatment benefits, loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022141270_-Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022141270_-Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022141270_-Bab-2.pdf |
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| 4. | 2019_TA_MJ_022141270_-Bab-3.pdf |
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| 5. | 2019_TA_MJ_022141270_-Bab-4.pdf |
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| 6. | 2019_TA_MJ_022141270_-Bab-5.pdf |
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| 7. | 2019_TA_MJ_022141270_-Daftar-pustaka.pdf | ||
| 8. | 2019_TA_MJ_022141270_-Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisis konsekuensi dari manfaat hubungan.Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 150 responden yang mengunjungi Coffee shop dengan minimal kunjungan dua kali dalam satu bulan terakhir. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS.Hasil penelitian menunjukkan bahwa manfaat keyakinan dan manfaat perlakuan khusus berpengaruh terhadap loyalitas. Namun, manfaat sosial tidak berpengaruh terhadap loyalitas konsumen Coffee shop.Penelitian selanjutnya hendaknya meneliti selain Coffee shop, seperti: restoran cepat saji. Penelitian selanjutnya hendaknya menggunakan responden di kota – kota selain Jakarta. Penelitian selanjutnya disarankan menambahkan variabel lain yang dapat memediasi manfaat sosial terhadap loyalitas, seperti variabel trust (Sukhu dan Scharff, 2018). Peneliti selanjutnya disarankan untuk menambahkan variabel sosiodemografi dan motivasi (Molina et al., 2017).
T his research intended to analyze consequence of relationship benefits.The method of collecting data were using questionnaire with purposive sampling techniques to 150 respondents which has visited Coffee shop with two times minimal visit within last month. Appliance for analyze data were using Structural Equation Model (SEM) through AMOS and SPSS programs.The results of research indicate that confidence benefits and special treatment benefits effect loyalty. However, social benefits do not affect the loyalty of consumers of the Coffee shop.For future research should investigate besides Coffee shop, such as: fast food restaurant. The research further should use respondent in cities besides Jakarta. Further researcher is suggested to add other variable that can mediate social benefits to loyalty, such as trust variable (Sukhu and Scharff, 2018). Further researcher is suggested to add variable sociodemographic and motivation (Molina et al., 2017).
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