Anteseden perceived value dan konsekuensinya
Info Katalog
File Repositori
Nomor Panggil : 2016_TA_MJ_022121187
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Adiati Hardjanti
Subyek : E-commerce;Hedonic quality;Purchasing behaviour
Kata Kunci : functional quality, e-service quality, loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022121187_Halaman-judul.pdf | 16 | |
| 2. | 2016_TA_MJ_022121187_Bab-1.pdf | 8 | |
| 3. | 2016_TA_MJ_022121187_Bab-2.pdf |
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| 4. | 2016_TA_MJ_022121187_Bab-3.pdf |
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| 5. | 2016_TA_MJ_022121187_Bab-4.pdf |
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| 6. | 2016_TA_MJ_022121187_Bab-5.pdf |
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| 7. | 2016_TA_MJ_022121187_Daftar-pustaka.pdf | ||
| 8. | 2016_TA_MJ_022121187_Lampiran.pdf |
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P enelitian ini membahas faktor-faktor yang mempengaruhi online purchasing behaviour, mempertimbangkan hubungan dari service quality, perceived value dan loyalty. Jenis data yang digunakan data kuantitatif. Teknik pengambilan sampel yang digunakan purposive sampling. Metode penelitian yang digunakan adalah analisis Structural Equation Model. Variabel dependen yang digunakan dalam penelitian ini adalah purchasing behaviour, sedangkan variabel intervening perceived value dan loyalty, dan variable independen adalah functional quality, hedonic quality. Hasil penelitian menunjukkan bahwa functional quality dan hedonic quality berpengaruh positif terhadap terhadap perceived value dan perceived value berpengaruh positif terhadap loyalty. Sedangkan loyalty berpengaruh positif terhadap purchasing behavior.
T his study discusses the factors that affect online purchasing behavior, consider the relationship of service quality, perceived value and loyalty. The type of data used quantitative data. The sampling technique used purposive sampling. The method used is the analysis of Structural Equation Model. The dependent variable used in this study are purchasing behavior, while the intervening variables perceived value and loyalty, and the independent variable is the functional quality, hedonic quality. The results showed that the functional quality and hedonic quality positive influence on the perceived value and perceived value positive effect on loyalty. While loyalty positive influence on purchasing behavior.
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