Anteseden dan konsekuensi satisfaction pada pengunjung museum di indonesia

DETAIL KOLEKSI

Anteseden dan konsekuensi satisfaction pada pengunjung museum di indonesia

5.0

Oleh : Lina

Info Katalog

Nomor Panggil : 022002005008

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Luki Adiati Pramono

Subyek : Happiness;Marketing -- Management

Kata Kunci : perceived attractiveness, happiness, satisfaction, behavioral intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_TA_SMJ_022002005008_Halaman-judul.pdf	11
2.	2024_TA_SMJ_022002005008_Lembar-Pengesahan.pdf	6
3.	2024_TA_SMJ_022002005008_Bab-1-Pendahuluan.pdf	8
4.	2024_TA_SMJ_022002005008_Bab-2-Tinjauan-Pustaka.pdf	9
5.	2024_TA_SMJ_022002005008_Bab-3-Metode-Penelitian.pdf	14
6.	2024_TA_SMJ_022002005008_Bab-4-Hasil-dan-Pembahasan.pdf	12
7.	2024_TA_SMJ_022002005008_Bab-5-Kesimpulan.pdf	3
8.	2024_TA_SMJ_022002005008_Daftar-Pustaka.pdf	5
9.	2024_TA_SMJ_022002005008_Lampiran.pdf	20

Abstrak
Abstract

P enelitian ini bertujuan untuk menguji dan menganalisis pengaruh perceived attractiveness, happiness terhadap satisfaction, serta menguji pengaruh satisfaction terhadap behavioural intention pada pengunjung museum di Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Perceived Attractiveness berpengaruh positif terhadap Happiness (2) Perceived Attractiveness berpengaruh positif terhadap Satisfaction (3) Happiness berpengaruh positif terhadap Satifaction (4) Satisfaction berpengaruh positif terhadap Behavioural Intention. Penelitian ini diharapkan dapat mengembangkan wawasan dan ilmu pengetahuan, khususnya di bidang manajemen pemasaran terutama mengenai perceived attractiveness, happiness, satisfaction dan behavioural intention serta juga diharapkan dapat digunakan sebagai sarana pengembangan ilmu pengetahuan.

T his research aims to test and analyze the influence of perceived attractiveness and happiness on satisfaction, as well as testing the influence of satisfaction on behavioral intention among museum visitors in Indonesia. The sample used in this research was 200 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this research are (1) Perceived Attractiveness has a positive effect on Happiness (2) Perceived Attractiveness has a positive effect on Satisfaction (3) Happiness has a positive effect on Satifaction (4) Satisfaction has a positive effect on Behavioral Intention. This research is expected to develop insight and knowledge, especially in the field of marketing management, especially regarding perceived attractiveness, happiness, satisfaction and behavioral intention and is also expected to be used as a means of developing knowledge.