Faktor-faktor yang mempengaruhi revisit intention pada Restoran Sushi di Jakarta

DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi revisit intention pada Restoran Sushi di Jakarta

Oleh : Ulfi Naria Rahmawati

Info Katalog

Nomor Panggil : 022001702035

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Kurniawati

Subyek : Restaurant - Management;Marketing

Kata Kunci : service quality, atmosphere, food quality, and revisit intention

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2021_TA_MJ_022001702035_Halaman-Judul.pdf	6
2.	2021_TA_SMJ_022001702035_Lembar-Pengesahan.pdf	6
3.	2021_TA_SMJ_022001702035_Bab-1-Pendahuluan.pdf
4.	2021_TA_SMJ_022001702035_Bab-2-Tinjauan-Pustaka.pdf
5.	2021_TA_MJ_022001702035_Bab-3-Metode-Penelitian.pdf	-1
6.	2021_TA_SMJ_022001702035_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2021_TA_SMJ_022001702035_Bab-5-Kesimpulan.pdf
8.	2021_TA_SMJ_022001702035_Daftar-Pustaka.pdf	8
9.	2021_TA_MJ_022001702035_Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk menguji serta menganalisis pengaruh dari service quality dimensi reliability, attentiveness, dan responsiveness, kemudian atmosphere dalam restoran dan food quality terhadap revisit intention pada restoran sushi di Jakarta. Metode penarikan sampel dilakukan dengan purposive sampling dimana sampel merupakan responden yang pernah mengujungi restoran sushi di Jakarta satu kali dalam sebulan. Dari penarikan sampel, didapatkan N=213 responden sesuai kriteria penelitian. Uji hipotesis yang digunakan dalam penelitian ini menggunakan analisis SEM (Structural Equation Model). Hasil pengujian menunjukkan bahwa keseluruhan variabel service quality (reliability, attentiveness, dan esponsiveness) serta atmosphere memiliki pengaruh positif dan signifikan terhadap revisit intention pelanggan ke restoran sushi di Jakarta yang dimediasi oleh food quality. Penelitian ini menunjukan pentingnya memperhatikan food quality dari makanan yang disajikan serta bagaimana membangun atmosphere yang bersih, teratur dan menyenangkan bagi pelanggan restoran sushi.

T his study aims to examine and analyze the effect of service quality dimensions of reliability, attentiveness, and responsiveness, then atmosphere in the restaurant and food quality on revisit intention at sushi restaurants in Jakarta. The sampling method was carried out by purposive sampling where the sample was respondents who had visited a sushi restaurant in Jakarta once a month. From the sampling, N = 213 respondents according to the research criteria. The hypothesis test used in this study uses SEM (Structural Equation Model) analysis. The test results show that the overall service quality variables (reliability, attentiveness, and responsiveness) and atmosphere have a positive and significant influence on customer revisit intentions to sushi restaurants in Jakarta mediated by food quality. This study shows the importance of paying attention to the food quality of the food served and how to build a clean, orderly and pleasant atmosphere for sushi restaurant customers.