Pengaruh tourism service quality terhadap destination loyalty yang dimediasi oleh destination image pada Waterpark di Jakarta
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022121140
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Dyah Astarini
Subyek : Tourism service quality;Hospitality management
Kata Kunci : tourism service quality, destination image, destination loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022121140_Halaman-judul.pdf | ||
| 2. | 2017_TA_MJ_022121140_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022121140_Bab-2.pdf |
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| 4. | 2017_TA_MJ_022121140_Bab-3.pdf |
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| 5. | 2017_TA_MJ_022121140_Bab-4.pdf |
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| 6. | 2017_TA_MJ_022121140_Bab-5.pdf |
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| 7. | 2017_TA_MJ_022121140_Daftar-pustaka.pdf | ||
| 8. | 2017_TA_MJ_022121140_Lampiran.pdf |
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T ujuan dari penelitian ini adalah untuk mengetahui pengharuh TourismService Quality terhadap Destination Loyalty yang dimediasi oleh Destination Imagepada Waterpark di Jakarta.Teknik pengumpulan data yang digunakan adalah Purposive Samplingdimana kuesioner disebarkan kepada 190 responden dimana data yang dapat diteliti hanya 160 responden dengan kriteria pernah mengunjungi waterpark di Jakarta minimal 1 kali. Prosedur pengambilan data yang digunakan adalah Non Probability Sampling. Metode analisis data yang digunakan adalah Structural Equational Model(SEM).Hasil penelitian menunjukkan bahwa Tourism Service Quality berpengaruhpositif terhadap Destination Loyalty, Tourism Service Quality berpengaruh positifterhadap Destination Image, Destination Image berpengaruh positif terhadapDestination loyalty, dan terdapat hubungan Tourism Service Quality terhadapDestination Loyalty yang dimediasi oleh Destination Image.Saran bagi peneliti selanjutnya adalah diharapkan peneliti yang akan datangmeneliti waterpark diluar kota Jakarta, menambah jumlah responden lebih dari 160responden, dan menambah variabel lain seperti technical quality, brand saliance, dan behavioural and cognitive loyalty (Akroush et al., 2016).
T he purpose of this study is to determine the Effect of Tourism ServiceQuality to Destination Loyalty mediated by Destination Loyalty on Waterpark inJakarta.The used data collecting technique were Purposive Sampling whichquestionnaires were distributed to 190 respondents which the data can be examined only 160 respondents with criteria have visited waterpark in Jakarta at least once a time. Non Probability Sampling were used as the data collecting method. The used data analysis method was Structural Equation Model (SEM).The research result shows that Tourism Service Quality had a positive effecttoward Destination Loyalty, Tourism Service Quality had a positive effect towardDestination Image, Destination Image had a positive effect toward DestinationLoyalty, and then there is an effect of Tourism Service Quality to Destination Loyaltymediated by Destination Image.Suggestions for future researchers is further research should examine thewaterpark outside the Jakarta city, increase the number of respondent more than 160 respondents, and add another variable such as technical quality, brand saliance, and behavioral and cognitive loyalty (Akroush et al., 2016).
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