Pengaruh religiosity, halal awareness, destination image dan visit intention terhadap Pariwisata Halal di Bali
Info Katalog
File Repositori
Nomor Panggil : 022001902072
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Luki Adiati Pramono
Subyek : Halal food industry;Marketing - Management
Kata Kunci : religiosity, halal awareness, destination image, and intention to visit.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022001902072_Halaman-Judul.pdf | 12 | |
| 2. | 2024_TA_SMJ_022001902072_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022001902072_Bab-1_Pendahuluan.pdf | 7 | |
| 4. | 2024_TA_SMJ_022001902072_Bab-2_Tinjauan-Pustaka.pdf | 13 |
|
| 5. | 2024_TA_SMJ_022001902072_Bab-3_Metodologi-Penelitian.pdf | 16 |
|
| 6. | 2024_TA_SMJ_022001902072_Bab-4_Analisis-dan-Pembahasan.pdf | 12 |
|
| 7. | 2024_TA_SMJ_022001902072_Bab-5_Simpulan-dan-Saran.pdf | 5 | |
| 8. | 2024_TA_SMJ_022001902072_Daftar-Pustaka.pdf | 5 | |
| 9. | 2024_TA_SMJ_022001902072_Lampiran.pdf | 30 |
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T ujuan dari penelitian ini adalah untuk mengetahui bagaimana Visit Intention dipengaruhi oleh faktor-faktor seperti Religiosity, Halal Awareness, dan Destination Image. Data yang dikumpulkan menggunakan kuesioner yang telahh diuji dan disebarkan secara online kepada 150 responden di seluruh komunitas Muslim yang berpartisipasi dalam penelitian ini. Pengolahan data dilakukan dengan software SPSS 22. Analisis data meliputi: uji validitas dan reliabilitas. Metode analisis data penelitian ini menggunakan SEM dengan software AMOS. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara Religiosity berpengaruh positif dan signifikan terhadap Destination Image. Religiosity mempunyai dampak yang besar dan positif terhadap Halal Awareness. Destination Image dipengaruhi positif oleh Visit Intention. Halal Awareness mempunyai pengaruh yang baik dan signifikan terhadap Visit Intention. Diharapkan penelitian selanjutnya dapat menggunakan objek dan variabel lain yang dapat meningkatkan Religiosity, Halal Awareness, Destination Image, dan Visit Intention.
T he aim of this research is to find out how Visit Intention is influenced by factors such as Religiosity, Halal Awareness, and Destination Image. Data was collected using a questionnaire that had been tested and distributed online to 150 respondents throughout the Muslim community who participated in this research. Data processing was carried out using SPSS 22 software. Data analysis included: validity and reliability tests. The data analysis method for this research uses SEM with AMOS software. The results of the research show that there is a positive influence between Religiosity and a positive and significant effect on Destination Image. Religiosity has a large and positive impact on Halal Awareness. Destination Image is positively influenced by Intention to Visit. Halal Awareness has a good and significant influence on Intention to Visit. It is hoped that further research can use other objects and variables that
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